# create_creative

Create a new image creative. The API uses multipart file upload — pass the media group ID and file attributes.

Agent View of the PolicyLayer registry record for `create_creative`. HTML page: https://policylayer.com/tools/adbutler/create-creative

## Facts

- Tool: `create_creative`
- Server: AdButler (`adbutler/mcp-server`) — https://policylayer.com/tools/adbutler.md
- Homepage: https://github.com/adbutler/mcp-server
- Risk category: Write (Medium risk)
- Registry record: grade F, identity unverified
- Server rate-limited: no
- Parameters: 3 (1 required)
- Recommended policy verdict: Rate-limited

## Parameters

| Parameter | Type | Required | Description |
| --- | --- | --- | --- |
| `name` | string | no | Creative name |
| `group` | number | yes | Media group ID |
| `description` | string | no | Creative description |

Parameters from the server's own tool schema.

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "create_creative",
    "arguments": {
      "group": 0
    }
  }
}
```

## Why create_creative is rated Medium

This tool creates new advertising creative assets (image files) in the AdButler system. Creation is a write operation that modifies system state by adding new resources. It is not destructive (does not delete), not financial (does not move money), and not execute (does not run arbitrary code).

From the tool's own definition: "Tool name: 'create_creative' with description 'Create a new image creative' - the verb 'create' indicates irreversible data creation. The multipart file upload mechanism confirms it writes new media to the system."

## Use case

AI agents use create_creative to create or update resources in AdButler, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your AdButler environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches AdButler:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "create_creative": {
      "limits": [
        {
          "counter": "create_creative_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on AdButler (621)

- `archive_advertiser` — Destructive — https://policylayer.com/tools/adbutler/archive-advertiser.md
- `archive_channel` — Destructive — https://policylayer.com/tools/adbutler/archive-channel.md
- `archive_contract` — Destructive — https://policylayer.com/tools/adbutler/archive-contract.md
- `archive_email_zone` — Destructive — https://policylayer.com/tools/adbutler/archive-email-zone.md
- `archive_publisher` — Destructive — https://policylayer.com/tools/adbutler/archive-publisher.md
- `bulk_upload_remove_data_list` — Destructive — https://policylayer.com/tools/adbutler/bulk-upload-remove-data-list.md
- `bulk_upload_replace_user_db` — Destructive — https://policylayer.com/tools/adbutler/bulk-upload-replace-user-db.md
- `campaign_bulk_delete_catalog_ad_items` — Destructive — https://policylayer.com/tools/adbutler/campaign-bulk-delete-catalog-ad-items.md
- `cancel_signature_request` — Destructive — https://policylayer.com/tools/adbutler/cancel-signature-request.md
- `delete_advertiser` — Destructive — https://policylayer.com/tools/adbutler/delete-advertiser.md
- `delete_archived_campaign` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-campaign.md
- `delete_archived_channel` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-channel.md
- `delete_archived_contract` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-contract.md
- `delete_audience` — Destructive — https://policylayer.com/tools/adbutler/delete-audience.md
- `delete_audio_creative` — Destructive — https://policylayer.com/tools/adbutler/delete-audio-creative.md
- `delete_beacon_signing_key` — Destructive — https://policylayer.com/tools/adbutler/delete-beacon-signing-key.md
- `delete_bidder` — Destructive — https://policylayer.com/tools/adbutler/delete-bidder.md
- `delete_campaign` — Destructive — https://policylayer.com/tools/adbutler/delete-campaign.md
- `delete_campaign_assignment` — Destructive — https://policylayer.com/tools/adbutler/delete-campaign-assignment.md
- `delete_catalog_ad_item` — Destructive — https://policylayer.com/tools/adbutler/delete-catalog-ad-item.md
- `delete_catalog_zone` — Destructive — https://policylayer.com/tools/adbutler/delete-catalog-zone.md
- `delete_channel` — Destructive — https://policylayer.com/tools/adbutler/delete-channel.md
- `delete_channel_zone_assignment` — Destructive — https://policylayer.com/tools/adbutler/delete-channel-zone-assignment.md
- `delete_contact` — Destructive — https://policylayer.com/tools/adbutler/delete-contact.md
- `delete_contract` — Destructive — https://policylayer.com/tools/adbutler/delete-contract.md
- `delete_contract_document` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-document.md
- `delete_contract_payment` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-payment.md
- `delete_contract_template` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-template.md
- `delete_creative` — Destructive — https://policylayer.com/tools/adbutler/delete-creative.md
- `delete_custom_html_ad_item` — Destructive — https://policylayer.com/tools/adbutler/delete-custom-html-ad-item.md
- …and 591 more: https://policylayer.com/tools/adbutler.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

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Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=adbutler · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/adbutler