# create_image_ad_item

Create a new image ad item (banner)

Agent View of the PolicyLayer registry record for `create_image_ad_item`. HTML page: https://policylayer.com/tools/adbutler/create-image-ad-item

## Facts

- Tool: `create_image_ad_item`
- Server: AdButler (`adbutler/mcp-server`) — https://policylayer.com/tools/adbutler.md
- Homepage: https://github.com/adbutler/mcp-server
- Risk category: Write (Medium risk)
- Registry record: grade F, identity unverified
- Server rate-limited: no
- Parameters: 12 (1 required)
- Recommended policy verdict: Rate-limited

## Parameters

| Parameter | Type | Required | Description |
| --- | --- | --- | --- |
| `name` | string | yes | Ad item name |
| `width` | number | no | Ad width in pixels (defaults to 0) |
| `height` | number | no | Ad height in pixels (defaults to 0) |
| `creative` | number | no | Image creative ID (mutually exclusive with creative_url) |
| `location` | string | no | Click-through URL |
| `metadata` | object | no | Custom metadata key-value pairs |
| `html_target` | string | no | Window/frame for destination URL (e.g. "_blank") |
| `creative_url` | string | no | URL to image file — PNG, JPEG, or GIF (mutually exclusive with creative) |
| `html_alt_text` | string | no | Alt text for the image |
| `tracking_pixel` | string | no | Third-party tracking pixel URL |
| `tracking_pixels` | array | no | Array of tracking pixel URLs |
| `html_content_below` | string | no | HTML content below the ad item |

Parameters from the server's own tool schema.

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "create_image_ad_item",
    "arguments": {
      "name": "<name>"
    }
  }
}
```

## Why create_image_ad_item is rated Medium

This tool creates a new image ad item (banner) in the AdButler advertising management system. Creation of marketing assets is a reversible Write operation — the ad item can be modified, archived, or deleted later. It does not execute arbitrary code, destroy data irreversibly, or involve financial transactions directly.

From the tool's own definition: "Tool name 'create_image_ad_item' with description 'Create a new image ad item (banner)' indicates creation of a new advertising asset. The verb 'Create' and the fact it produces a new ad item confirms a Write operation."

Risk signals: High parameter count (13 properties)

## Use case

AI agents use create_image_ad_item to create or update resources in AdButler, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your AdButler environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches AdButler:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "create_image_ad_item": {
      "limits": [
        {
          "counter": "create_image_ad_item_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on AdButler (621)

- `archive_advertiser` — Destructive — https://policylayer.com/tools/adbutler/archive-advertiser.md
- `archive_channel` — Destructive — https://policylayer.com/tools/adbutler/archive-channel.md
- `archive_contract` — Destructive — https://policylayer.com/tools/adbutler/archive-contract.md
- `archive_email_zone` — Destructive — https://policylayer.com/tools/adbutler/archive-email-zone.md
- `archive_publisher` — Destructive — https://policylayer.com/tools/adbutler/archive-publisher.md
- `bulk_upload_remove_data_list` — Destructive — https://policylayer.com/tools/adbutler/bulk-upload-remove-data-list.md
- `bulk_upload_replace_user_db` — Destructive — https://policylayer.com/tools/adbutler/bulk-upload-replace-user-db.md
- `campaign_bulk_delete_catalog_ad_items` — Destructive — https://policylayer.com/tools/adbutler/campaign-bulk-delete-catalog-ad-items.md
- `cancel_signature_request` — Destructive — https://policylayer.com/tools/adbutler/cancel-signature-request.md
- `delete_advertiser` — Destructive — https://policylayer.com/tools/adbutler/delete-advertiser.md
- `delete_archived_campaign` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-campaign.md
- `delete_archived_channel` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-channel.md
- `delete_archived_contract` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-contract.md
- `delete_audience` — Destructive — https://policylayer.com/tools/adbutler/delete-audience.md
- `delete_audio_creative` — Destructive — https://policylayer.com/tools/adbutler/delete-audio-creative.md
- `delete_beacon_signing_key` — Destructive — https://policylayer.com/tools/adbutler/delete-beacon-signing-key.md
- `delete_bidder` — Destructive — https://policylayer.com/tools/adbutler/delete-bidder.md
- `delete_campaign` — Destructive — https://policylayer.com/tools/adbutler/delete-campaign.md
- `delete_campaign_assignment` — Destructive — https://policylayer.com/tools/adbutler/delete-campaign-assignment.md
- `delete_catalog_ad_item` — Destructive — https://policylayer.com/tools/adbutler/delete-catalog-ad-item.md
- `delete_catalog_zone` — Destructive — https://policylayer.com/tools/adbutler/delete-catalog-zone.md
- `delete_channel` — Destructive — https://policylayer.com/tools/adbutler/delete-channel.md
- `delete_channel_zone_assignment` — Destructive — https://policylayer.com/tools/adbutler/delete-channel-zone-assignment.md
- `delete_contact` — Destructive — https://policylayer.com/tools/adbutler/delete-contact.md
- `delete_contract` — Destructive — https://policylayer.com/tools/adbutler/delete-contract.md
- `delete_contract_document` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-document.md
- `delete_contract_payment` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-payment.md
- `delete_contract_template` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-template.md
- `delete_creative` — Destructive — https://policylayer.com/tools/adbutler/delete-creative.md
- `delete_custom_html_ad_item` — Destructive — https://policylayer.com/tools/adbutler/delete-custom-html-ad-item.md
- …and 591 more: https://policylayer.com/tools/adbutler.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

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Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=adbutler · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/adbutler