# create_native_ad_item

Create a new native ad item using a native template

Agent View of the PolicyLayer registry record for `create_native_ad_item`. HTML page: https://policylayer.com/tools/adbutler/create-native-ad-item

## Facts

- Tool: `create_native_ad_item`
- Server: AdButler (`adbutler/mcp-server`) — https://policylayer.com/tools/adbutler.md
- Homepage: https://github.com/adbutler/mcp-server
- Risk category: Write (Medium risk)
- Registry record: grade F, identity unverified
- Server rate-limited: no
- Parameters: 10 (3 required)
- Recommended policy verdict: Rate-limited

## Parameters

| Parameter | Type | Required | Description |
| --- | --- | --- | --- |
| `name` | string | yes | Ad item name |
| `width` | number | no | Ad width in pixels |
| `height` | number | no | Ad height in pixels |
| `location` | string | no | Click-through URL |
| `metadata` | object | no | Custom metadata key-value pairs |
| `template` | number | yes | Native template ID |
| `variables` | object | yes | Template variables as key-value pairs (keys should be integer strings) |
| `tracking_pixel` | string | no | Third-party tracking pixel URL |
| `tracking_pixels` | array | no | Array of tracking pixel URLs |
| `trusted_redirect_domains` | array | no | Trusted redirect domains |

Parameters from the server's own tool schema.

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "create_native_ad_item",
    "arguments": {
      "name": "<name>",
      "template": 0,
      "variables": {}
    }
  }
}
```

## Why create_native_ad_item is rated Medium

This tool creates (writes) a new ad item, which is a reversible operation. It does not execute external code, delete data, move money, or trigger irreversible changes. The severity is medium because creating ad items could be misused to inject malicious advertising content into campaigns, but the operation itself is non-destructive and could be undone by deletion or archiving.

From the tool's own definition: "Tool name 'create_native_ad_item' and description 'Create a new native ad item' indicate creation of new advertising content."

Risk signals: Accepts raw HTML/template content (template) · High parameter count (10 properties)

## Use case

AI agents use create_native_ad_item to create or update resources in AdButler, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your AdButler environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches AdButler:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "create_native_ad_item": {
      "limits": [
        {
          "counter": "create_native_ad_item_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on AdButler (621)

- `archive_advertiser` — Destructive — https://policylayer.com/tools/adbutler/archive-advertiser.md
- `archive_channel` — Destructive — https://policylayer.com/tools/adbutler/archive-channel.md
- `archive_contract` — Destructive — https://policylayer.com/tools/adbutler/archive-contract.md
- `archive_email_zone` — Destructive — https://policylayer.com/tools/adbutler/archive-email-zone.md
- `archive_publisher` — Destructive — https://policylayer.com/tools/adbutler/archive-publisher.md
- `bulk_upload_remove_data_list` — Destructive — https://policylayer.com/tools/adbutler/bulk-upload-remove-data-list.md
- `bulk_upload_replace_user_db` — Destructive — https://policylayer.com/tools/adbutler/bulk-upload-replace-user-db.md
- `campaign_bulk_delete_catalog_ad_items` — Destructive — https://policylayer.com/tools/adbutler/campaign-bulk-delete-catalog-ad-items.md
- `cancel_signature_request` — Destructive — https://policylayer.com/tools/adbutler/cancel-signature-request.md
- `delete_advertiser` — Destructive — https://policylayer.com/tools/adbutler/delete-advertiser.md
- `delete_archived_campaign` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-campaign.md
- `delete_archived_channel` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-channel.md
- `delete_archived_contract` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-contract.md
- `delete_audience` — Destructive — https://policylayer.com/tools/adbutler/delete-audience.md
- `delete_audio_creative` — Destructive — https://policylayer.com/tools/adbutler/delete-audio-creative.md
- `delete_beacon_signing_key` — Destructive — https://policylayer.com/tools/adbutler/delete-beacon-signing-key.md
- `delete_bidder` — Destructive — https://policylayer.com/tools/adbutler/delete-bidder.md
- `delete_campaign` — Destructive — https://policylayer.com/tools/adbutler/delete-campaign.md
- `delete_campaign_assignment` — Destructive — https://policylayer.com/tools/adbutler/delete-campaign-assignment.md
- `delete_catalog_ad_item` — Destructive — https://policylayer.com/tools/adbutler/delete-catalog-ad-item.md
- `delete_catalog_zone` — Destructive — https://policylayer.com/tools/adbutler/delete-catalog-zone.md
- `delete_channel` — Destructive — https://policylayer.com/tools/adbutler/delete-channel.md
- `delete_channel_zone_assignment` — Destructive — https://policylayer.com/tools/adbutler/delete-channel-zone-assignment.md
- `delete_contact` — Destructive — https://policylayer.com/tools/adbutler/delete-contact.md
- `delete_contract` — Destructive — https://policylayer.com/tools/adbutler/delete-contract.md
- `delete_contract_document` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-document.md
- `delete_contract_payment` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-payment.md
- `delete_contract_template` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-template.md
- `delete_creative` — Destructive — https://policylayer.com/tools/adbutler/delete-creative.md
- `delete_custom_html_ad_item` — Destructive — https://policylayer.com/tools/adbutler/delete-custom-html-ad-item.md
- …and 591 more: https://policylayer.com/tools/adbutler.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

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Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=adbutler · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/adbutler