# update_rich_media_ad_item

Update an existing rich media ad item

Agent View of the PolicyLayer registry record for `update_rich_media_ad_item`. HTML page: https://policylayer.com/tools/adbutler/update-rich-media-ad-item

## Facts

- Tool: `update_rich_media_ad_item`
- Server: AdButler (`adbutler/mcp-server`) — https://policylayer.com/tools/adbutler.md
- Homepage: https://github.com/adbutler/mcp-server
- Risk category: Write (Medium risk)
- Registry record: grade F, identity unverified
- Server rate-limited: no
- Parameters: 11 (1 required)
- Recommended policy verdict: Rate-limited

## Parameters

| Parameter | Type | Required | Description |
| --- | --- | --- | --- |
| `id` | number | yes | Ad item ID |
| `name` | string | no | Ad item name |
| `creative` | number | no | Rich media creative ID |
| `location` | string | no | Click-through URL |
| `metadata` | object | no | Custom metadata key-value pairs |
| `tracking_pixel` | string | no | Third-party tracking pixel URL |
| `tracking_pixels` | array | no | Array of tracking pixel URLs |
| `html_content_below` | string | no | HTML content below the ad item |
| `trusted_redirect_domains` | array | no | Trusted redirect domains |
| `expand_vertical_direction` | string | no | Vertical expand direction |
| `expand_horizontal_direction` | string | no | Horizontal expand direction |

Parameters from the server's own tool schema.

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "update_rich_media_ad_item",
    "arguments": {
      "id": 0
    }
  }
}
```

## Why update_rich_media_ad_item is rated Medium

The tool modifies an existing ad item's properties reversibly. This is a Write operation—data is changed but not deleted. Severity is medium because updates to ad campaign items could affect advertising delivery and impressions, but the change is not destructive and is typically reversible through subsequent updates. Confidence is high because the intent is explicitly stated in the description.

From the tool's own definition: "Tool name contains 'update' and description states 'Update an existing rich media ad item', indicating modification of existing data."

Risk signals: High parameter count (11 properties)

## Use case

AI agents use update_rich_media_ad_item to create or update resources in AdButler, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your AdButler environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches AdButler:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "update_rich_media_ad_item": {
      "limits": [
        {
          "counter": "update_rich_media_ad_item_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on AdButler (621)

- `archive_advertiser` — Destructive — https://policylayer.com/tools/adbutler/archive-advertiser.md
- `archive_channel` — Destructive — https://policylayer.com/tools/adbutler/archive-channel.md
- `archive_contract` — Destructive — https://policylayer.com/tools/adbutler/archive-contract.md
- `archive_email_zone` — Destructive — https://policylayer.com/tools/adbutler/archive-email-zone.md
- `archive_publisher` — Destructive — https://policylayer.com/tools/adbutler/archive-publisher.md
- `bulk_upload_remove_data_list` — Destructive — https://policylayer.com/tools/adbutler/bulk-upload-remove-data-list.md
- `bulk_upload_replace_user_db` — Destructive — https://policylayer.com/tools/adbutler/bulk-upload-replace-user-db.md
- `campaign_bulk_delete_catalog_ad_items` — Destructive — https://policylayer.com/tools/adbutler/campaign-bulk-delete-catalog-ad-items.md
- `cancel_signature_request` — Destructive — https://policylayer.com/tools/adbutler/cancel-signature-request.md
- `delete_advertiser` — Destructive — https://policylayer.com/tools/adbutler/delete-advertiser.md
- `delete_archived_campaign` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-campaign.md
- `delete_archived_channel` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-channel.md
- `delete_archived_contract` — Destructive — https://policylayer.com/tools/adbutler/delete-archived-contract.md
- `delete_audience` — Destructive — https://policylayer.com/tools/adbutler/delete-audience.md
- `delete_audio_creative` — Destructive — https://policylayer.com/tools/adbutler/delete-audio-creative.md
- `delete_beacon_signing_key` — Destructive — https://policylayer.com/tools/adbutler/delete-beacon-signing-key.md
- `delete_bidder` — Destructive — https://policylayer.com/tools/adbutler/delete-bidder.md
- `delete_campaign` — Destructive — https://policylayer.com/tools/adbutler/delete-campaign.md
- `delete_campaign_assignment` — Destructive — https://policylayer.com/tools/adbutler/delete-campaign-assignment.md
- `delete_catalog_ad_item` — Destructive — https://policylayer.com/tools/adbutler/delete-catalog-ad-item.md
- `delete_catalog_zone` — Destructive — https://policylayer.com/tools/adbutler/delete-catalog-zone.md
- `delete_channel` — Destructive — https://policylayer.com/tools/adbutler/delete-channel.md
- `delete_channel_zone_assignment` — Destructive — https://policylayer.com/tools/adbutler/delete-channel-zone-assignment.md
- `delete_contact` — Destructive — https://policylayer.com/tools/adbutler/delete-contact.md
- `delete_contract` — Destructive — https://policylayer.com/tools/adbutler/delete-contract.md
- `delete_contract_document` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-document.md
- `delete_contract_payment` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-payment.md
- `delete_contract_template` — Destructive — https://policylayer.com/tools/adbutler/delete-contract-template.md
- `delete_creative` — Destructive — https://policylayer.com/tools/adbutler/delete-creative.md
- `delete_custom_html_ad_item` — Destructive — https://policylayer.com/tools/adbutler/delete-custom-html-ad-item.md
- …and 591 more: https://policylayer.com/tools/adbutler.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

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Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=adbutler · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/adbutler