# bidword_add

创建关键词

Agent View of the PolicyLayer registry record for `bidword_add`. HTML page: https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/bidword-add

## Facts

- Tool: `bidword_add`
- Server: Tencent Ad MCP Server (`andyleimc-source/tencent-ad-mcp`) — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp.md
- Homepage: https://github.com/andyleimc-source/tencent-ad-mcp
- Risk category: Write (Medium risk)
- Registry record: grade F, identity unverified
- Server rate-limited: no
- Parameters: 0
- Recommended policy verdict: Rate-limited

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "bidword_add",
    "arguments": {}
  }
}
```

## Why bidword_add is rated Medium

This tool creates new bid keywords for advertising campaigns, which is a reversible write operation that modifies campaign data. It does not execute arbitrary code, delete data irreversibly, or move money. The severity is medium because misuse could result in unintended keyword creation affecting ad spend efficiency, but the impact is limited to keyword data and reversible through deletion or modification.

From the tool's own definition: "Tool name 'bidword_add' and description '创建关键词' (create keywords) indicate a creation/write operation for bid keywords in Tencent's ad management system."

## Use case

AI agents use bidword_add to create or update resources in Tencent Ad MCP Server, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Tencent Ad MCP Server environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Tencent Ad MCP Server:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "bidword_add": {
      "limits": [
        {
          "counter": "bidword_add_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on Tencent Ad MCP Server (356)

- `adgroups_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/adgroups-delete.md
- `bidword_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/bidword-delete.md
- `channels_comment_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/channels-comment-delete.md
- `components_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/components-delete.md
- `custom_audiences_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/custom-audiences-delete.md
- `dynamic_creatives_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/dynamic-creatives-delete.md
- `images_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/images-delete.md
- `live_room_components_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/live-room-components-delete.md
- `local_store_packages_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/local-store-packages-delete.md
- `local_stores_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/local-stores-delete.md
- `marketing_target_assets_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/marketing-target-assets-delete.md
- `material_labels_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/material-labels-delete.md
- `official_landing_page_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/official-landing-page-delete.md
- `product_items_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/product-items-delete.md
- `profiles_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/profiles-delete.md
- `programmed_commponent_preview_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/programmed-commponent-preview-delete.md
- `qualifications_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/qualifications-delete.md
- `rtatarget_bind_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/rtatarget-bind-delete.md
- `rtatarget_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/rtatarget-delete.md
- `union_position_packages_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/union-position-packages-delete.md
- `videos_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/videos-delete.md
- `wechat_channels_ad_account_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/wechat-channels-ad-account-delete.md
- `wechat_channels_authorization_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/wechat-channels-authorization-delete.md
- `wechat_pages_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/wechat-pages-delete.md
- `xijing_page_delete` — Destructive — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/xijing-page-delete.md
- `async_tasks_add` — Execute — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/async-tasks-add.md
- `batch_async_requests_add` — Execute — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/batch-async-requests-add.md
- `batch_requests_add` — Execute — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/batch-requests-add.md
- `leads_voip_call_add` — Execute — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/leads-voip-call-add.md
- `material_async_tasks_add` — Execute — https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp/material-async-tasks-add.md
- …and 326 more: https://policylayer.com/tools/andyleimc-source-tencent-ad-mcp.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=andyleimc-source-tencent-ad-mcp · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/andyleimc-source-tencent-ad-mcp