# create_icp

Create a NEW Ideal Customer Profile (ICP) from scratch and save it — no Customer Hunter UI needed. Use this when get_icps returns hasICPs:false (the company has none yet) or to add another target customer profile. To CHANGE an existing ICP, use update_icp instead. [write-tier — first use may require a manager's approval; a from-now-on approval makes future calls seamless, a just-once approval re-asks next time.]

Agent View of the PolicyLayer registry record for `create_icp`. HTML page: https://policylayer.com/tools/com-getfreedomos-freedom-mcp/create-icp

## Facts

- Tool: `create_icp`
- Server: Freedom Mcp (`https://twuluxmoognlwtmaoqgo.supabase.co/functions/v1/freedom-mcp`) — https://policylayer.com/tools/com-getfreedomos-freedom-mcp.md
- Homepage: https://github.com/https://twuluxmoognlwtmaoqgo.supabase.co/functions/v1/freedom-mcp
- Risk category: Write (Medium risk)
- Registry record: grade F, identity unverified
- Server auth posture: open
- Server CORS policy: *
- Server rate-limited: no
- Parameters: 12 (2 required)
- Recommended policy verdict: Rate-limited

## Parameters

| Parameter | Type | Required | Description |
| --- | --- | --- | --- |
| `name` | string | yes | Persona name. Required. Used to derive the ICP id/filename. INTERNAL targeting label (may be an evocative codename) — never published. |
| `class` | string | no | 'customer' (default) or 'partner' — partner = a distribution/affiliate ICP, not an end-buyer. |
| `title` | string | no | One-line descriptor of the persona. |
| `channels` | array | no | Where they spend attention. |
| `companyId` | string | yes | FreedomOS company id to act within (you must be a member). Required for company-scoped tools. |
| `painThemes` | array | no | Recurring pain themes. |
| `publicName` | string | no | The public-facing audience label to use in published copy — NEVER the internal persona name/codename. Plural noun phrase, e.g. "compounding pharmacy owners". Op |
| `agentProfile` | object | no | How this customer's own AI agent participates in buying: { tier: 'ambient' \| 'assisted' \| 'delegated' \| 'builder', agents: string[], surfacesRead: string[], pur |
| `demographics` | object | no | role, companySize, industry, techStack[]. |
| `dreamOutcome` | string | no | The outcome they dream of. |
| `techSavviness` | string | no | Tech comfort level. |
| `financialProfile` | object | no | revenueRange, typicalDealSize, budgetAuthority, buyingBehavior, growthStage, priceSensitivity. |

Parameters from the server's own tool schema.

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "create_icp",
    "arguments": {
      "name": "<name>",
      "companyId": "<companyId>"
    }
  }
}
```

## Why create_icp is rated Medium

This tool creates and saves new business configuration data (ICP profiles) that will be stored and used for customer targeting. This is a Write operation: reversible, non-destructive, and does not execute external code or move money.

From the tool's own definition: "'Create a NEW Ideal Customer Profile (ICP) from scratch and save it' — explicitly creates and persists new data. The tool description distinguishes it from update_icp, confirming write semantics."

Risk signals: High parameter count (13 properties)

## Use case

AI agents use create_icp to create or update resources in Freedom Mcp, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Freedom Mcp environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Freedom Mcp:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "create_icp": {
      "limits": [
        {
          "counter": "create_icp_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on Freedom Mcp (237)

- `clear_pipeline_learnings` — Destructive — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/clear-pipeline-learnings.md
- `deactivate_agent` — Destructive — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/deactivate-agent.md
- `delete_icp` — Destructive — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/delete-icp.md
- `delete_idea` — Destructive — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/delete-idea.md
- `delete_knowledge` — Destructive — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/delete-knowledge.md
- `delete_objective` — Destructive — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/delete-objective.md
- `remove_agent_activity` — Destructive — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/remove-agent-activity.md
- `remove_background` — Destructive — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/remove-background.md
- `remove_dashboard_widget` — Destructive — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/remove-dashboard-widget.md
- `audit_brand_visibility` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/audit-brand-visibility.md
- `browse_url` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/browse-url.md
- `challenge_as_customer` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/challenge-as-customer.md
- `decide_command_center_item` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/decide-command-center-item.md
- `deliberate` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/deliberate.md
- `generate_image_xai` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/generate-image-xai.md
- `generate_vector_image` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/generate-vector-image.md
- `generate_video_veo` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/generate-video-veo.md
- `hire_agent` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/hire-agent.md
- `hire_agent_with_context` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/hire-agent-with-context.md
- `invoke_integration` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/invoke-integration.md
- `posthog_hogql` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/posthog-hogql.md
- `request_attention_spawn` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/request-attention-spawn.md
- `resolve_work` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/resolve-work.md
- `run_quality_check` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/run-quality-check.md
- `run_tactic` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/run-tactic.md
- `send_email` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/send-email.md
- `toggle_agent_schedule` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/toggle-agent-schedule.md
- `trigger_agent_activity` — Execute — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/trigger-agent-activity.md
- `set_meta_ad_status` — Financial — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/set-meta-ad-status.md
- `update_meta_ad_budget` — Financial — https://policylayer.com/tools/com-getfreedomos-freedom-mcp/update-meta-ad-budget.md
- …and 207 more: https://policylayer.com/tools/com-getfreedomos-freedom-mcp.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=com-getfreedomos-freedom-mcp · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/com-getfreedomos-freedom-mcp