# add_google_ads_keywords

Add keywords — and NEGATIVE keywords — to a Google Ads ad group. A Search ad group with no keywords never shows. Each keyword takes text (≤80 chars, ≤10 words) and matchType EXACT | PHRASE | BROAD (default PHRASE). Set negative:true to BLOCK a term instead of targeting it, which is the cheapest way to stop wasted spend. Read back from Google before you are told they exist. If the parent campaign and ad group are already LIVE, a positive keyword starts bidding real money at once — get an explicit yes and pass confirm:true, or add it with paused:true. Negative keywords only restrict spend and never need confirmation.

Agent View of the PolicyLayer registry record for `add_google_ads_keywords`. HTML page: https://policylayer.com/tools/hermoso/add-google-ads-keywords

## Facts

- Tool: `add_google_ads_keywords`
- Server: Hermoso (`https://app.hermoso.ai/mcp`) — https://policylayer.com/tools/hermoso.md
- Homepage: git+https://github.com/hermoso-ai/hermoso.git
- Risk category: Write (Medium risk)
- Registry record: grade D, identity unverified
- Server auth posture: gated
- Server CORS policy: *
- Server rate-limited: no
- Parameters: 0
- Recommended policy verdict: Rate-limited

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "add_google_ads_keywords",
    "arguments": {}
  }
}
```

## Why add_google_ads_keywords is rated Medium

An AI agent can call add_google_ads_keywords faster than any human can review: one bad instruction and it creates or modifies resources in Hermoso by the hundred, each call as confident as the last.

## Use case

AI agents use add_google_ads_keywords to create or update resources in Hermoso, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Hermoso environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Hermoso:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "add_google_ads_keywords": {
      "limits": [
        {
          "counter": "add_google_ads_keywords_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on Hermoso (895)

- `answer_google_business_question` — Destructive — https://policylayer.com/tools/hermoso/answer-google-business-question.md
- `apple_ads_change_history` — Destructive — https://policylayer.com/tools/hermoso/apple-ads-change-history.md
- `associate_linkedin_conversion_campaigns` — Destructive — https://policylayer.com/tools/hermoso/associate-linkedin-conversion-campaigns.md
- `cancel_openai_ads_audience_operation` — Destructive — https://policylayer.com/tools/hermoso/cancel-openai-ads-audience-operation.md
- `cancel_scheduled` — Destructive — https://policylayer.com/tools/hermoso/cancel-scheduled.md
- `cancel_stripe_subscription` — Destructive — https://policylayer.com/tools/hermoso/cancel-stripe-subscription.md
- `clear_sheet_range` — Destructive — https://policylayer.com/tools/hermoso/clear-sheet-range.md
- `create_analytics_custom_dimension` — Destructive — https://policylayer.com/tools/hermoso/create-analytics-custom-dimension.md
- `create_openai_ads_campaign` — Destructive — https://policylayer.com/tools/hermoso/create-openai-ads-campaign.md
- `delete_analytics_key_event` — Destructive — https://policylayer.com/tools/hermoso/delete-analytics-key-event.md
- `delete_apple_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-apple-ads-object.md
- `delete_bluesky_post` — Destructive — https://policylayer.com/tools/hermoso/delete-bluesky-post.md
- `delete_brand` — Destructive — https://policylayer.com/tools/hermoso/delete-brand.md
- `delete_creator` — Destructive — https://policylayer.com/tools/hermoso/delete-creator.md
- `delete_dm_automation` — Destructive — https://policylayer.com/tools/hermoso/delete-dm-automation.md
- `delete_drive_file` — Destructive — https://policylayer.com/tools/hermoso/delete-drive-file.md
- `delete_google_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-google-ads-object.md
- `delete_google_business_post` — Destructive — https://policylayer.com/tools/hermoso/delete-google-business-post.md
- `delete_instagram_dm_automation` — Destructive — https://policylayer.com/tools/hermoso/delete-instagram-dm-automation.md
- `delete_linkedin_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-linkedin-ads-object.md
- `delete_linkedin_comment` — Destructive — https://policylayer.com/tools/hermoso/delete-linkedin-comment.md
- `delete_linkedin_lead_subscription` — Destructive — https://policylayer.com/tools/hermoso/delete-linkedin-lead-subscription.md
- `delete_merchant_data_source` — Destructive — https://policylayer.com/tools/hermoso/delete-merchant-data-source.md
- `delete_merchant_product` — Destructive — https://policylayer.com/tools/hermoso/delete-merchant-product.md
- `delete_messenger_marketing_campaign` — Destructive — https://policylayer.com/tools/hermoso/delete-messenger-marketing-campaign.md
- `delete_meta_audience` — Destructive — https://policylayer.com/tools/hermoso/delete-meta-audience.md
- `delete_meta_catalog` — Destructive — https://policylayer.com/tools/hermoso/delete-meta-catalog.md
- `delete_meta_object` — Destructive — https://policylayer.com/tools/hermoso/delete-meta-object.md
- `delete_microsoft_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-microsoft-ads-object.md
- `delete_microsoft_merchant_product` — Destructive — https://policylayer.com/tools/hermoso/delete-microsoft-merchant-product.md
- …and 865 more: https://policylayer.com/tools/hermoso.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=hermoso · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/hermoso