# apple_ads_impression_share

COMPETITIVE INTELLIGENCE: what fraction of the available impressions your app actually captures for each search term, by market and day or week. This is the report that finds where you are being out-bid or out-budgeted — a LOW share on a term with high search popularity means budget, bid or eligibility is capping your reach on a term people are really searching, which is the most actionable row Apple publishes. READ THE ENCODING BEFORE QUOTING A NUMBER: lowImpressionShare and highImpressionShare are TIERED, not continuous. Below 91% the two are equal and read as a single percentage; a row where they diverge to 0.91 and 1.0 means

Agent View of the PolicyLayer registry record for `apple_ads_impression_share`. HTML page: https://policylayer.com/tools/hermoso/apple-ads-impression-share

## Facts

- Tool: `apple_ads_impression_share`
- Server: Hermoso (`https://app.hermoso.ai/mcp`) — https://policylayer.com/tools/hermoso.md
- Homepage: git+https://github.com/hermoso-ai/hermoso.git
- Risk category: Read (Low risk)
- Registry record: grade D, identity unverified
- Server auth posture: gated
- Server CORS policy: *
- Server rate-limited: no
- Parameters: 0
- Recommended policy verdict: Allowed

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "apple_ads_impression_share",
    "arguments": {}
  }
}
```

## Why apple_ads_impression_share is rated Low

Even though apple_ads_impression_share only reads data, uncontrolled read access leaks sensitive information and racks up API costs: an agent caught in a retry loop can make thousands of calls a minute without anyone noticing.

## Use case

AI agents call apple_ads_impression_share to retrieve information from Hermoso without modifying anything. It is typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.

## Recommended policy (PolicyLayer)

Verdict: **Allowed**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Hermoso:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "apple_ads_impression_share": {}
  }
}
```

## Other tools on Hermoso (895)

- `answer_google_business_question` — Destructive — https://policylayer.com/tools/hermoso/answer-google-business-question.md
- `apple_ads_change_history` — Destructive — https://policylayer.com/tools/hermoso/apple-ads-change-history.md
- `associate_linkedin_conversion_campaigns` — Destructive — https://policylayer.com/tools/hermoso/associate-linkedin-conversion-campaigns.md
- `cancel_openai_ads_audience_operation` — Destructive — https://policylayer.com/tools/hermoso/cancel-openai-ads-audience-operation.md
- `cancel_scheduled` — Destructive — https://policylayer.com/tools/hermoso/cancel-scheduled.md
- `cancel_stripe_subscription` — Destructive — https://policylayer.com/tools/hermoso/cancel-stripe-subscription.md
- `clear_sheet_range` — Destructive — https://policylayer.com/tools/hermoso/clear-sheet-range.md
- `create_analytics_custom_dimension` — Destructive — https://policylayer.com/tools/hermoso/create-analytics-custom-dimension.md
- `create_openai_ads_campaign` — Destructive — https://policylayer.com/tools/hermoso/create-openai-ads-campaign.md
- `delete_analytics_key_event` — Destructive — https://policylayer.com/tools/hermoso/delete-analytics-key-event.md
- `delete_apple_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-apple-ads-object.md
- `delete_bluesky_post` — Destructive — https://policylayer.com/tools/hermoso/delete-bluesky-post.md
- `delete_brand` — Destructive — https://policylayer.com/tools/hermoso/delete-brand.md
- `delete_creator` — Destructive — https://policylayer.com/tools/hermoso/delete-creator.md
- `delete_dm_automation` — Destructive — https://policylayer.com/tools/hermoso/delete-dm-automation.md
- `delete_drive_file` — Destructive — https://policylayer.com/tools/hermoso/delete-drive-file.md
- `delete_google_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-google-ads-object.md
- `delete_google_business_post` — Destructive — https://policylayer.com/tools/hermoso/delete-google-business-post.md
- `delete_instagram_dm_automation` — Destructive — https://policylayer.com/tools/hermoso/delete-instagram-dm-automation.md
- `delete_linkedin_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-linkedin-ads-object.md
- `delete_linkedin_comment` — Destructive — https://policylayer.com/tools/hermoso/delete-linkedin-comment.md
- `delete_linkedin_lead_subscription` — Destructive — https://policylayer.com/tools/hermoso/delete-linkedin-lead-subscription.md
- `delete_merchant_data_source` — Destructive — https://policylayer.com/tools/hermoso/delete-merchant-data-source.md
- `delete_merchant_product` — Destructive — https://policylayer.com/tools/hermoso/delete-merchant-product.md
- `delete_messenger_marketing_campaign` — Destructive — https://policylayer.com/tools/hermoso/delete-messenger-marketing-campaign.md
- `delete_meta_audience` — Destructive — https://policylayer.com/tools/hermoso/delete-meta-audience.md
- `delete_meta_catalog` — Destructive — https://policylayer.com/tools/hermoso/delete-meta-catalog.md
- `delete_meta_object` — Destructive — https://policylayer.com/tools/hermoso/delete-meta-object.md
- `delete_microsoft_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-microsoft-ads-object.md
- `delete_microsoft_merchant_product` — Destructive — https://policylayer.com/tools/hermoso/delete-microsoft-merchant-product.md
- …and 865 more: https://policylayer.com/tools/hermoso.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=hermoso · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/hermoso