# score_ad

Virality/performance prediction for a finished ad (image or video URL): overall score, per-dimension breakdown (scroll-stop, hook, clarity, brand/product, CTA, retention, goal fit), strengths, and the single biggest fix. Use BEFORE spending on distribution, or to rank variants.

Agent View of the PolicyLayer registry record for `score_ad`. HTML page: https://policylayer.com/tools/hermoso/score-ad

## Facts

- Tool: `score_ad`
- Server: Hermoso (`https://app.hermoso.ai/mcp`) — https://policylayer.com/tools/hermoso.md
- Homepage: git+https://github.com/hermoso-ai/hermoso.git
- Risk category: Read (Low risk)
- Registry record: grade D, identity unverified
- Server auth posture: gated
- Server CORS policy: *
- Server rate-limited: no
- Parameters: 0
- Recommended policy verdict: Allowed

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "score_ad",
    "arguments": {}
  }
}
```

## Why score_ad is rated Low

score_ad retrieves and analyzes ad content to generate performance predictions and dimensional scores. It has no side effects, does not create or modify ads, does not execute external operations, and does not delete anything. This is a read-only analytical tool that queries ad performance data and returns insights without changing state.

From the tool's own definition: "Tool performs analysis and prediction on a provided ad URL, returning scores and breakdown data with no modification, creation, or deletion of any data."

## Use case

AI agents call score_ad to retrieve information from Hermoso without modifying anything. It is typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.

## Recommended policy (PolicyLayer)

Verdict: **Allowed**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Hermoso:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "score_ad": {}
  }
}
```

## Other tools on Hermoso (895)

- `answer_google_business_question` — Destructive — https://policylayer.com/tools/hermoso/answer-google-business-question.md
- `apple_ads_change_history` — Destructive — https://policylayer.com/tools/hermoso/apple-ads-change-history.md
- `associate_linkedin_conversion_campaigns` — Destructive — https://policylayer.com/tools/hermoso/associate-linkedin-conversion-campaigns.md
- `cancel_openai_ads_audience_operation` — Destructive — https://policylayer.com/tools/hermoso/cancel-openai-ads-audience-operation.md
- `cancel_scheduled` — Destructive — https://policylayer.com/tools/hermoso/cancel-scheduled.md
- `cancel_stripe_subscription` — Destructive — https://policylayer.com/tools/hermoso/cancel-stripe-subscription.md
- `clear_sheet_range` — Destructive — https://policylayer.com/tools/hermoso/clear-sheet-range.md
- `create_analytics_custom_dimension` — Destructive — https://policylayer.com/tools/hermoso/create-analytics-custom-dimension.md
- `create_openai_ads_campaign` — Destructive — https://policylayer.com/tools/hermoso/create-openai-ads-campaign.md
- `delete_analytics_key_event` — Destructive — https://policylayer.com/tools/hermoso/delete-analytics-key-event.md
- `delete_apple_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-apple-ads-object.md
- `delete_bluesky_post` — Destructive — https://policylayer.com/tools/hermoso/delete-bluesky-post.md
- `delete_brand` — Destructive — https://policylayer.com/tools/hermoso/delete-brand.md
- `delete_creator` — Destructive — https://policylayer.com/tools/hermoso/delete-creator.md
- `delete_dm_automation` — Destructive — https://policylayer.com/tools/hermoso/delete-dm-automation.md
- `delete_drive_file` — Destructive — https://policylayer.com/tools/hermoso/delete-drive-file.md
- `delete_google_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-google-ads-object.md
- `delete_google_business_post` — Destructive — https://policylayer.com/tools/hermoso/delete-google-business-post.md
- `delete_instagram_dm_automation` — Destructive — https://policylayer.com/tools/hermoso/delete-instagram-dm-automation.md
- `delete_linkedin_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-linkedin-ads-object.md
- `delete_linkedin_comment` — Destructive — https://policylayer.com/tools/hermoso/delete-linkedin-comment.md
- `delete_linkedin_lead_subscription` — Destructive — https://policylayer.com/tools/hermoso/delete-linkedin-lead-subscription.md
- `delete_merchant_data_source` — Destructive — https://policylayer.com/tools/hermoso/delete-merchant-data-source.md
- `delete_merchant_product` — Destructive — https://policylayer.com/tools/hermoso/delete-merchant-product.md
- `delete_messenger_marketing_campaign` — Destructive — https://policylayer.com/tools/hermoso/delete-messenger-marketing-campaign.md
- `delete_meta_audience` — Destructive — https://policylayer.com/tools/hermoso/delete-meta-audience.md
- `delete_meta_catalog` — Destructive — https://policylayer.com/tools/hermoso/delete-meta-catalog.md
- `delete_meta_object` — Destructive — https://policylayer.com/tools/hermoso/delete-meta-object.md
- `delete_microsoft_ads_object` — Destructive — https://policylayer.com/tools/hermoso/delete-microsoft-ads-object.md
- `delete_microsoft_merchant_product` — Destructive — https://policylayer.com/tools/hermoso/delete-microsoft-merchant-product.md
- …and 865 more: https://policylayer.com/tools/hermoso.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

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Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=hermoso · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/hermoso