# create_campaign

Create a marketing campaign (email, SMS, or WhatsApp) in DRAFT. For email channelConfig, use subject + htmlBody + optional plainTextBody. recipientSource="list" is accepted as an alias for "individual".

Agent View of the PolicyLayer registry record for `create_campaign`. HTML page: https://policylayer.com/tools/io-favcrm-favcrm/create-campaign

## Facts

- Tool: `create_campaign`
- Server: FavCRM (`https://api.favcrm.io/mcp`) — https://policylayer.com/tools/io-favcrm-favcrm.md
- Homepage: https://github.com/favcrm/mcp
- Risk category: Write (Medium risk)
- Registry record: grade F, identity unverified
- Server auth posture: open
- Server CORS policy: *
- Server rate-limited: no
- Parameters: 8 (2 required)
- Recommended policy verdict: Rate-limited

## Parameters

| Parameter | Type | Required | Description |
| --- | --- | --- | --- |
| `name` | string | yes | Campaign name (internal) |
| `status` | string | no | Default DRAFT |
| `channel` | string | yes | email \| sms \| whatsapp \| push |
| `segmentId` | object | no | Required if recipientSource="segment" |
| `scheduledAt` | object | no | ISO datetime for scheduled send (status must be SCHEDULED) |
| `recipientIds` | array | no | Required if recipientSource="individual", "list", or "csv"; values are account IDs |
| `channelConfig` | object | no | Channel-specific config: subject + htmlBody for email, body for sms/whatsapp, templateId, etc. Legacy email html is normalized to htmlBody. |
| `recipientSource` | string | no | Where to source recipients from. "list" is normalized to "individual". |

Parameters from the server's own tool schema.

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "create_campaign",
    "arguments": {
      "name": "<name>",
      "channel": "<channel>"
    }
  }
}
```

## Why create_campaign is rated Medium

This tool creates new marketing campaign records but does not execute, delete, or send them (they remain in DRAFT state). It is a Write operation because it creates and modifies data reversibly. Severity is medium because a misused campaign could be created with malicious content targeting customer lists, but the draft status provides a safety boundary—it does not automatically send or execute.

From the tool's own definition: "Tool description states 'Create a marketing campaign (email, SMS, or WhatsApp) in DRAFT', indicating it creates new data records. The mention of draft status shows the action is reversible (campaigns can be edited or deleted before sending)."

## Use case

AI agents use create_campaign to create or update resources in FavCRM, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your FavCRM environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches FavCRM:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "create_campaign": {
      "limits": [
        {
          "counter": "create_campaign_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on FavCRM (219)

- `cancel_booking` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/cancel-booking.md
- `delete_account` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-account.md
- `delete_campaign` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-campaign.md
- `delete_category` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-category.md
- `delete_contact` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-contact.md
- `delete_custom_field` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-custom-field.md
- `delete_deal` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-deal.md
- `delete_invoice` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-invoice.md
- `delete_knowledge_document` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-knowledge-document.md
- `delete_post` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-post.md
- `delete_post_type` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-post-type.md
- `delete_post_type_field` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-post-type-field.md
- `delete_promotion` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-promotion.md
- `delete_segment` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-segment.md
- `delete_service_package` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-service-package.md
- `delete_tag` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-tag.md
- `delete_task` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/delete-task.md
- `remove_post_block` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/remove-post-block.md
- `void_invoice` — Destructive — https://policylayer.com/tools/io-favcrm-favcrm/void-invoice.md
- `execute_tool` — Execute — https://policylayer.com/tools/io-favcrm-favcrm/execute-tool.md
- `switch_company` — Execute — https://policylayer.com/tools/io-favcrm-favcrm/switch-company.md
- `cancel_subscription` — Financial — https://policylayer.com/tools/io-favcrm-favcrm/cancel-subscription.md
- `create_plan_upgrade_link` — Financial — https://policylayer.com/tools/io-favcrm-favcrm/create-plan-upgrade-link.md
- `create_subscription` — Financial — https://policylayer.com/tools/io-favcrm-favcrm/create-subscription.md
- `enrol_membership` — Financial — https://policylayer.com/tools/io-favcrm-favcrm/enrol-membership.md
- `record_invoice_payment` — Financial — https://policylayer.com/tools/io-favcrm-favcrm/record-invoice-payment.md
- `check_plan_operation` — Read — https://policylayer.com/tools/io-favcrm-favcrm/check-plan-operation.md
- `get_attachment_text` — Read — https://policylayer.com/tools/io-favcrm-favcrm/get-attachment-text.md
- `get_audit_log` — Read — https://policylayer.com/tools/io-favcrm-favcrm/get-audit-log.md
- `get_available_slots` — Read — https://policylayer.com/tools/io-favcrm-favcrm/get-available-slots.md
- …and 189 more: https://policylayer.com/tools/io-favcrm-favcrm.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=io-favcrm-favcrm · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/io-favcrm-favcrm