# brand_equity_voice_share_calculator

Calculates brand equity voice share for CMOs by analyzing mentions across 500K+ news articles and forums from Common Crawl and Wayback Machine. Inputs include brand name, competitors, and time range. Outputs voice share percentage, sentiment distribution, and top sources. Ideal for competitive benchmarking and brand visibility tracking. Pass async:true to avoid timeout.

Agent View of the PolicyLayer registry record for `brand_equity_voice_share_calculator`. HTML page: https://policylayer.com/tools/io-github-getgapup-gapup-mcp/brand-equity-voice-share-calculator

## Facts

- Tool: `brand_equity_voice_share_calculator`
- Server: Gapup Mcp (`https://mcp.gapup.io/mcp`) — https://policylayer.com/tools/io-github-getgapup-gapup-mcp.md
- Homepage: https://github.com/getgapup/gapup-mcp-public
- Risk category: Read (Low risk)
- Registry record: grade F, identity unverified
- Server auth posture: open
- Server rate-limited: no
- Parameters: 5 (2 required)
- Recommended policy verdict: Allowed

## Parameters

| Parameter | Type | Required | Description |
| --- | --- | --- | --- |
| `async` | boolean | no | If true, returns a job_id immediately (<200ms) instead of waiting for the result. Poll the result with job_result(job_id). Use for slow tools to avoid client ti |
| `brand` | string | yes |  |
| `time_range` | object | yes |  |
| `competitors` | array | no |  |
| `include_forums` | boolean | no |  |

Parameters from the server's own tool schema.

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "brand_equity_voice_share_calculator",
    "arguments": {
      "brand": "<brand>",
      "time_range": {}
    }
  }
}
```

## Why brand_equity_voice_share_calculator is rated Low

This tool reads and aggregates publicly available data (news articles, forums) to compute share-of-voice metrics and sentiment analysis. It performs no writes, executions, deletions, or financial transactions — purely analytical/read-only output of percentages, sentiment distributions, and source lists.

From the tool's own definition: "Calculates brand equity voice share by analyzing mentions across 500K+ news articles and forums from Common Crawl and Wayback Machine"

## Use case

AI agents call brand_equity_voice_share_calculator to retrieve information from Gapup Mcp without modifying anything. It is typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.

## Recommended policy (PolicyLayer)

Verdict: **Allowed**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Gapup Mcp:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "brand_equity_voice_share_calculator": {}
  }
}
```

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## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=io-github-getgapup-gapup-mcp · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/io-github-getgapup-gapup-mcp