# programmatic_brand_safety_auditor

Evaluates programmatic ad inventory for brand safety risks using IAB Tech Lab's standards and GDPR-compliant tracking methods. Designed for ad revenue operations teams to assess inventory quality before bidding. Inputs include domain, page URL, and optional contextual signals. Outputs a structured brand safety score with risk categorization and compliance warnings.

Agent View of the PolicyLayer registry record for `programmatic_brand_safety_auditor`. HTML page: https://policylayer.com/tools/io-github-getgapup-gapup-mcp/programmatic-brand-safety-auditor

## Facts

- Tool: `programmatic_brand_safety_auditor`
- Server: Gapup Mcp (`https://mcp.gapup.io/mcp`) — https://policylayer.com/tools/io-github-getgapup-gapup-mcp.md
- Homepage: https://github.com/getgapup/gapup-mcp-public
- Risk category: Read (Low risk)
- Registry record: grade F, identity unverified
- Server auth posture: open
- Server rate-limited: no
- Parameters: 5 (2 required)
- Recommended policy verdict: Allowed

## Parameters

| Parameter | Type | Required | Description |
| --- | --- | --- | --- |
| `url` | string | yes | Full page URL being evaluated |
| `async` | boolean | no | If true, returns a job_id immediately (<200ms) instead of waiting for the result. Poll the result with job_result(job_id). Use for slow tools to avoid client ti |
| `domain` | string | yes | Root domain of the inventory (e.g., 'example.com') |
| `categories` | array | no | Optional IAB content categories for contextual analysis |
| `gdprConsent` | string | no | GDPR consent string (TCF v2.0) |

Parameters from the server's own tool schema.

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "programmatic_brand_safety_auditor",
    "arguments": {
      "url": "<url>",
      "domain": "<domain>"
    }
  }
}
```

## Why programmatic_brand_safety_auditor is rated Low

This tool reads and analyzes ad inventory data, producing a structured report with scores and warnings. It does not modify, delete, or execute anything—it queries and assesses domain/page URL inputs against IAB standards. Severity is medium because misclassification of brand safety scores could influence significant ad spend decisions, but the tool itself only reads and reports.

From the tool's own definition: "Evaluates programmatic ad inventory for brand safety risks... Outputs a structured brand safety score with risk categorization and compliance warnings."

Risk signals: Accepts URL/endpoint input (url)

## Use case

AI agents call programmatic_brand_safety_auditor to retrieve information from Gapup Mcp without modifying anything. It is typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.

## Recommended policy (PolicyLayer)

Verdict: **Allowed**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Gapup Mcp:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "programmatic_brand_safety_auditor": {}
  }
}
```

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- `capital_strategy` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/capital-strategy.md
- `churn_defender` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/churn-defender.md
- `competitor_moves` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/competitor-moves.md
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- `enps_auto` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/enps-auto.md
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- …and 240 more: https://policylayer.com/tools/io-github-getgapup-gapup-mcp.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=io-github-getgapup-gapup-mcp · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/io-github-getgapup-gapup-mcp