# retail_media_attribution_bridge

Provides unified attribution insights for retail media and programmatic campaigns by analyzing MMM signals from FreeWheel Marketplace and Common Crawl. Designed for ad revenue operations teams to bridge cross-channel performance gaps. Accepts campaign IDs, date ranges, and channel filters as input. Returns structured attribution data with source provenance and confidence scores.

Agent View of the PolicyLayer registry record for `retail_media_attribution_bridge`. HTML page: https://policylayer.com/tools/io-github-getgapup-gapup-mcp/retail-media-attribution-bridge

## Facts

- Tool: `retail_media_attribution_bridge`
- Server: Gapup Mcp (`https://mcp.gapup.io/mcp`) — https://policylayer.com/tools/io-github-getgapup-gapup-mcp.md
- Homepage: https://github.com/getgapup/gapup-mcp-public
- Risk category: Read (Low risk)
- Registry record: grade F, identity unverified
- Server auth posture: open
- Server rate-limited: no
- Parameters: 6 (3 required)
- Recommended policy verdict: Allowed

## Parameters

| Parameter | Type | Required | Description |
| --- | --- | --- | --- |
| `async` | boolean | no | If true, returns a job_id immediately (<200ms) instead of waiting for the result. Poll the result with job_result(job_id). Use for slow tools to avoid client ti |
| `endDate` | string | yes | End date for attribution window (YYYY-MM-DD) |
| `channels` | array | no | Channels to include in analysis |
| `startDate` | string | yes | Start date for attribution window (YYYY-MM-DD) |
| `campaignIds` | array | yes | List of campaign identifiers to analyze |
| `confidenceThreshold` | number | no | Minimum confidence score for included signals |

Parameters from the server's own tool schema.

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "retail_media_attribution_bridge",
    "arguments": {
      "endDate": "<endDate>",
      "startDate": "<startDate>",
      "campaignIds": []
    }
  }
}
```

## Why retail_media_attribution_bridge is rated Low

The tool retrieves and analyzes attribution data from existing sources (FreeWheel Marketplace and Common Crawl), returning structured read-only insights. It accepts campaign IDs, date ranges, and channel filters as input parameters but does not create, modify, delete, or trigger any financial transactions. The blast radius is low as misuse would at most expose campaign performance data.

From the tool's own definition: "Provides unified attribution insights... analyzing MMM signals... Returns structured attribution data with source provenance and confidence scores"

## Use case

AI agents call retail_media_attribution_bridge to retrieve information from Gapup Mcp without modifying anything. It is typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.

## Recommended policy (PolicyLayer)

Verdict: **Allowed**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Gapup Mcp:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "retail_media_attribution_bridge": {}
  }
}
```

## Other tools on Gapup Mcp (270)

- `adversarial_input_stress_tester` — Execute — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/adversarial-input-stress-tester.md
- `dora_operational_resilience_stress_tes` — Execute — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/dora-operational-resilience-stress-tes.md
- `financial_model_3statement` — Execute — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/financial-model-3statement.md
- `gl_reconciler` — Execute — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/gl-reconciler.md
- `lgpd_data_subject_rights_automator` — Execute — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/lgpd-data-subject-rights-automator.md
- `monte_carlo_portfolio` — Execute — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/monte-carlo-portfolio.md
- `process_mining` — Execute — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/process-mining.md
- `ugc_moderation_classifier` — Execute — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/ugc-moderation-classifier.md
- `workflow_orchestrator` — Execute — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/workflow-orchestrator.md
- `abm_architect` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/abm-architect.md
- `account_expansion_mapper` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/account-expansion-mapper.md
- `anti_demissions_hr` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/anti-demissions-hr.md
- `audit_pre_flight` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/audit-pre-flight.md
- `budget_variance_ai` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/budget-variance-ai.md
- `capacity_planning` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/capacity-planning.md
- `capital_strategy` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/capital-strategy.md
- `churn_defender` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/churn-defender.md
- `competitor_moves` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/competitor-moves.md
- `competitor_recommendations` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/competitor-recommendations.md
- `content_engine` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/content-engine.md
- `cross_sell_reco` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/cross-sell-reco.md
- `customer_voice_synth` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/customer-voice-synth.md
- `cyber_risk_auditor` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/cyber-risk-auditor.md
- `deal_structurer` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/deal-structurer.md
- `discovery_prep` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/discovery-prep.md
- `diversity_inclusion_metrics` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/diversity-inclusion-metrics.md
- `earnings_reviewer` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/earnings-reviewer.md
- `enps_auto` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/enps-auto.md
- `event_marketing` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/event-marketing.md
- `fraud_detector` — Financial — https://policylayer.com/tools/io-github-getgapup-gapup-mcp/fraud-detector.md
- …and 240 more: https://policylayer.com/tools/io-github-getgapup-gapup-mcp.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=io-github-getgapup-gapup-mcp · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/io-github-getgapup-gapup-mcp