# paid_ads_optimizer

Optimiseur de publicités payantes — Gapup agent-payable C-suite expertise (CMO). Returns a structured, audited deliverable. Reference case: Spendesk (Google + LinkedIn · €45k/mo) — €9k/mo gaspillés identifiés · ROAS LinkedIn ×2.4. Inputs are validated server-side — send the documented case fields.

Agent View of the PolicyLayer registry record for `paid_ads_optimizer`. HTML page: https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/paid-ads-optimizer

## Facts

- Tool: `paid_ads_optimizer`
- Server: Mcp Knowledge (`https://mcp.gapup.io`) — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge.md
- Homepage: https://github.com/getgapup/gapup-mcp
- Risk category: Write (Medium risk)
- Registry record: grade F, identity unverified
- Server auth posture: open
- Server rate-limited: no
- Parameters: 6 (5 required)
- Recommended policy verdict: Rate-limited

## Parameters

| Parameter | Type | Required | Description |
| --- | --- | --- | --- |
| `async` | boolean | no | If true, returns a job_id immediately (<200ms) instead of waiting for the result. Poll the result with job_result(job_id). Use for slow tools to avoid client ti |
| `company` | object | yes |  |
| `campaigns` | array | yes |  |
| `targetMetric` | string | yes |  |
| `audienceDescription` | string | yes |  |
| `totalMonthlyBudgetEur` | number | yes |  |

Parameters from the server's own tool schema.

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "paid_ads_optimizer",
    "arguments": {
      "company": {},
      "campaigns": [],
      "targetMetric": "<targetMetric>",
      "audienceDescription": "<audienceDescription>",
      "totalMonthlyBudgetEur": 0
    }
  }
}
```

## Why paid_ads_optimizer is rated Medium

This tool writes or updates ad campaign configurations and spending strategies based on optimization logic. Although it influences financial outcomes (ad spend), it does not directly move money or commit financial obligations—it recommends or implements changes to existing ad campaigns. The primary action is modification of ad settings/strategy (Write), not financial transaction execution.

From the tool's own definition: "Tool describes itself as an 'optimizer' that returns 'structured, audited deliverable' and references a case with '€9k/mo gaspillés identifiés' (identified wasted spend)."

Risk signals: High parameter count (13 properties)

## Use case

AI agents use paid_ads_optimizer to create or update resources in Mcp Knowledge, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Mcp Knowledge environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Mcp Knowledge:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "paid_ads_optimizer": {
      "limits": [
        {
          "counter": "paid_ads_optimizer_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on Mcp Knowledge (270)

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- `gl_reconciler` — Execute — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/gl-reconciler.md
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- `workflow_orchestrator` — Execute — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/workflow-orchestrator.md
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- `repo_rate_arbitrage_scanner` — Financial — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/repo-rate-arbitrage-scanner.md
- `tax_optimization` — Financial — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/tax-optimization.md
- `treasury_optimizer` — Financial — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/treasury-optimizer.md
- `usdc_x402_payments_intel` — Financial — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/usdc-x402-payments-intel.md
- `working_capital_fx_hedge_optimizer` — Financial — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/working-capital-fx-hedge-optimizer.md
- `pricing_in_deal` — Other — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/pricing-in-deal.md
- `term_sheet_negotiation` — Other — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/term-sheet-negotiation.md
- `abm_architect` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/abm-architect.md
- `abm_lookalike_account_finder` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/abm-lookalike-account-finder.md
- `account_expansion_mapper` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/account-expansion-mapper.md
- `affiliate_fraud_clickstream_detector` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/affiliate-fraud-clickstream-detector.md
- `africa_trade_barrier_breaker` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/africa-trade-barrier-breaker.md
- `africa_trade_finance_esg_rater` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/africa-trade-finance-esg-rater.md
- `africa_trade_preference_arbitrage` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/africa-trade-preference-arbitrage.md
- `africa_trade_preference_optimizer` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/africa-trade-preference-optimizer.md
- `agoa_eba_intelligence` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/agoa-eba-intelligence.md
- `ai_act_sandbox_regulatory_sandbox` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/ai-act-sandbox-regulatory-sandbox.md
- `ai_act_training_data_audit` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/ai-act-training-data-audit.md
- `ai_governance_full_report_async` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/ai-governance-full-report-async.md
- `ai_governance_full_report_result` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/ai-governance-full-report-result.md
- `ai_governance_pilot` — Read — https://policylayer.com/tools/io-github-getgapup-mcp-knowledge/ai-governance-pilot.md
- …and 240 more: https://policylayer.com/tools/io-github-getgapup-mcp-knowledge.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=io-github-getgapup-mcp-knowledge · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/io-github-getgapup-mcp-knowledge