# google_ads_keywords_add

Adds one or more keyword criteria to a single ad group.

Agent View of the PolicyLayer registry record for `google_ads_keywords_add`. HTML page: https://policylayer.com/tools/logly-mureo/google-ads-keywords-add

## Facts

- Tool: `google_ads_keywords_add`
- Server: Mureo (`logly/mureo`) — https://policylayer.com/tools/logly-mureo.md
- Homepage: https://github.com/logly/mureo
- Risk category: Write (Medium risk)
- Registry record: grade F, identity unverified
- Server rate-limited: no
- Parameters: 0
- Recommended policy verdict: Rate-limited

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "google_ads_keywords_add",
    "arguments": {}
  }
}
```

## Why google_ads_keywords_add is rated Medium

This tool creates new keyword criteria in Google Ads ad groups, which modifies campaign structure and behavior. While reversible (keywords can be removed), it directly impacts active advertising campaigns—changes could affect spend, impressions, and clicks.

From the tool's own definition: "Tool name 'google_ads_keywords_add' and description 'Adds one or more keyword criteria to a single ad group' clearly indicates creation/modification of advertising campaign configuration."

## Use case

AI agents use google_ads_keywords_add to create or update resources in Mureo, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Mureo environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Mureo:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "google_ads_keywords_add": {
      "limits": [
        {
          "counter": "google_ads_keywords_add_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on Mureo (224)

- `google_ads_callouts_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-callouts-remove.md
- `google_ads_conversions_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-conversions-remove.md
- `google_ads_keywords_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-keywords-remove.md
- `google_ads_negative_keywords_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-negative-keywords-remove.md
- `google_ads_negative_placements_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-negative-placements-remove.md
- `google_ads_sitelinks_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-sitelinks-remove.md
- `meta_ads_ad_rules_delete` — Destructive — https://policylayer.com/tools/logly-mureo/meta-ads-ad-rules-delete.md
- `meta_ads_audiences_delete` — Destructive — https://policylayer.com/tools/logly-mureo/meta-ads-audiences-delete.md
- `meta_ads_catalogs_delete` — Destructive — https://policylayer.com/tools/logly-mureo/meta-ads-catalogs-delete.md
- `meta_ads_products_delete` — Destructive — https://policylayer.com/tools/logly-mureo/meta-ads-products-delete.md
- `meta_ads_split_tests_end` — Destructive — https://policylayer.com/tools/logly-mureo/meta-ads-split-tests-end.md
- `rollback_apply` — Destructive — https://policylayer.com/tools/logly-mureo/rollback-apply.md
- `google_ads_btob_optimizations` — Execute — https://policylayer.com/tools/logly-mureo/google-ads-btob-optimizations.md
- `google_ads_capture_screenshot` — Execute — https://policylayer.com/tools/logly-mureo/google-ads-capture-screenshot.md
- `meta_ads_conversions_send` — Execute — https://policylayer.com/tools/logly-mureo/meta-ads-conversions-send.md
- `meta_ads_conversions_send_purchase` — Execute — https://policylayer.com/tools/logly-mureo/meta-ads-conversions-send-purchase.md
- `mureo_analytics_run` — Execute — https://policylayer.com/tools/logly-mureo/mureo-analytics-run.md
- `google_ads_budget_reallocation` — Financial — https://policylayer.com/tools/logly-mureo/google-ads-budget-reallocation.md
- `meta_ads_instagram_boost` — Financial — https://policylayer.com/tools/logly-mureo/meta-ads-instagram-boost.md
- `meta_ads_page_posts_boost` — Financial — https://policylayer.com/tools/logly-mureo/meta-ads-page-posts-boost.md
- `analysis_anomalies_check` — Read — https://policylayer.com/tools/logly-mureo/analysis-anomalies-check.md
- `analysis_delivery_collapse_check` — Read — https://policylayer.com/tools/logly-mureo/analysis-delivery-collapse-check.md
- `analysis_delivery_collapse_diagnose` — Read — https://policylayer.com/tools/logly-mureo/analysis-delivery-collapse-diagnose.md
- `analysis_exclusion_impact_preview` — Read — https://policylayer.com/tools/logly-mureo/analysis-exclusion-impact-preview.md
- `analysis_tracking_consistency_check` — Read — https://policylayer.com/tools/logly-mureo/analysis-tracking-consistency-check.md
- `creative_studio_brand_kit_get` — Read — https://policylayer.com/tools/logly-mureo/creative-studio-brand-kit-get.md
- `creative_studio_providers_list` — Read — https://policylayer.com/tools/logly-mureo/creative-studio-providers-list.md
- `google_ads_accounts_list` — Read — https://policylayer.com/tools/logly-mureo/google-ads-accounts-list.md
- `google_ads_ad_groups_list` — Read — https://policylayer.com/tools/logly-mureo/google-ads-ad-groups-list.md
- `google_ads_ad_performance_compare` — Read — https://policylayer.com/tools/logly-mureo/google-ads-ad-performance-compare.md
- …and 194 more: https://policylayer.com/tools/logly-mureo.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=logly-mureo · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/logly-mureo