# google_ads_negative_keywords_add

Adds one or more campaign-level negative keywords. These

Agent View of the PolicyLayer registry record for `google_ads_negative_keywords_add`. HTML page: https://policylayer.com/tools/logly-mureo/google-ads-negative-keywords-add

## Facts

- Tool: `google_ads_negative_keywords_add`
- Server: Mureo (`logly/mureo`) — https://policylayer.com/tools/logly-mureo.md
- Homepage: https://github.com/logly/mureo
- Risk category: Write (Medium risk)
- Registry record: grade F, identity unverified
- Server rate-limited: no
- Parameters: 0
- Recommended policy verdict: Rate-limited

## Example call (MCP tools/call, JSON-RPC 2.0)

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "google_ads_negative_keywords_add",
    "arguments": {}
  }
}
```

## Why google_ads_negative_keywords_add is rated Medium

Adding negative keywords modifies campaign settings reversibly—keywords can be removed later. However, the blast radius is high because negative keywords directly control which search queries trigger ads; improper additions could significantly reduce ad impressions and campaign effectiveness, impacting financial performance and business objectives.

From the tool's own definition: "Tool name contains 'add' and description states 'Adds one or more campaign-level negative keywords.' This is a create/modify operation that changes campaign configuration."

## Use case

AI agents use google_ads_negative_keywords_add to create or update resources in Mureo, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Mureo environment.

## Recommended policy (PolicyLayer)

Verdict: **Rate-limited**. Enforced by the PolicyLayer MCP gateway (https://policylayer.com/mcp-gateway) before a call reaches Mureo:

```json
{
  "version": "1",
  "default": "deny",
  "tools": {
    "google_ads_negative_keywords_add": {
      "limits": [
        {
          "counter": "google_ads_negative_keywords_add_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}
```

## Other tools on Mureo (224)

- `google_ads_callouts_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-callouts-remove.md
- `google_ads_conversions_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-conversions-remove.md
- `google_ads_keywords_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-keywords-remove.md
- `google_ads_negative_keywords_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-negative-keywords-remove.md
- `google_ads_negative_placements_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-negative-placements-remove.md
- `google_ads_sitelinks_remove` — Destructive — https://policylayer.com/tools/logly-mureo/google-ads-sitelinks-remove.md
- `meta_ads_ad_rules_delete` — Destructive — https://policylayer.com/tools/logly-mureo/meta-ads-ad-rules-delete.md
- `meta_ads_audiences_delete` — Destructive — https://policylayer.com/tools/logly-mureo/meta-ads-audiences-delete.md
- `meta_ads_catalogs_delete` — Destructive — https://policylayer.com/tools/logly-mureo/meta-ads-catalogs-delete.md
- `meta_ads_products_delete` — Destructive — https://policylayer.com/tools/logly-mureo/meta-ads-products-delete.md
- `meta_ads_split_tests_end` — Destructive — https://policylayer.com/tools/logly-mureo/meta-ads-split-tests-end.md
- `rollback_apply` — Destructive — https://policylayer.com/tools/logly-mureo/rollback-apply.md
- `google_ads_btob_optimizations` — Execute — https://policylayer.com/tools/logly-mureo/google-ads-btob-optimizations.md
- `google_ads_capture_screenshot` — Execute — https://policylayer.com/tools/logly-mureo/google-ads-capture-screenshot.md
- `meta_ads_conversions_send` — Execute — https://policylayer.com/tools/logly-mureo/meta-ads-conversions-send.md
- `meta_ads_conversions_send_purchase` — Execute — https://policylayer.com/tools/logly-mureo/meta-ads-conversions-send-purchase.md
- `mureo_analytics_run` — Execute — https://policylayer.com/tools/logly-mureo/mureo-analytics-run.md
- `google_ads_budget_reallocation` — Financial — https://policylayer.com/tools/logly-mureo/google-ads-budget-reallocation.md
- `meta_ads_instagram_boost` — Financial — https://policylayer.com/tools/logly-mureo/meta-ads-instagram-boost.md
- `meta_ads_page_posts_boost` — Financial — https://policylayer.com/tools/logly-mureo/meta-ads-page-posts-boost.md
- `analysis_anomalies_check` — Read — https://policylayer.com/tools/logly-mureo/analysis-anomalies-check.md
- `analysis_delivery_collapse_check` — Read — https://policylayer.com/tools/logly-mureo/analysis-delivery-collapse-check.md
- `analysis_delivery_collapse_diagnose` — Read — https://policylayer.com/tools/logly-mureo/analysis-delivery-collapse-diagnose.md
- `analysis_exclusion_impact_preview` — Read — https://policylayer.com/tools/logly-mureo/analysis-exclusion-impact-preview.md
- `analysis_tracking_consistency_check` — Read — https://policylayer.com/tools/logly-mureo/analysis-tracking-consistency-check.md
- `creative_studio_brand_kit_get` — Read — https://policylayer.com/tools/logly-mureo/creative-studio-brand-kit-get.md
- `creative_studio_providers_list` — Read — https://policylayer.com/tools/logly-mureo/creative-studio-providers-list.md
- `google_ads_accounts_list` — Read — https://policylayer.com/tools/logly-mureo/google-ads-accounts-list.md
- `google_ads_ad_groups_list` — Read — https://policylayer.com/tools/logly-mureo/google-ads-ad-groups-list.md
- `google_ads_ad_performance_compare` — Read — https://policylayer.com/tools/logly-mureo/google-ads-ad-performance-compare.md
- …and 194 more: https://policylayer.com/tools/logly-mureo.md

## For agents

This record is a snapshot. Live verdicts and the full registry:

- Check every server in your MCP config at once: `npx -y policylayer stack`
- Vet a server before you add it: install the mcp-precheck skill — `npx skills add https://policylayer.com` (skill text: https://policylayer.com/skill.md)
- Query the registry over MCP: endpoint `https://api.policylayer.com/mcp` — tools `check_mcp_server`, `check_mcp_stack`, `check_tool`, `search_registry`, `get_change_events`

---

Source: the PolicyLayer MCP registry — one continuously verified record per MCP server. Full record: https://policylayer.com/registry?q=logly-mureo · API: https://policylayer.com/registry/api · Policy library: https://policylayer.com/policies/logly-mureo