What is ENS (Ethereum Name Service)?
Ethereum Name Service (ENS) is a decentralized naming system that maps human-readable names (like vitalik.eth) to Ethereum addresses — replacing complex hex addresses with memorable identifiers.
WHY IT MATTERS
ENS is the DNS of Web3. Instead of sending tokens to 0x1234...5678, you send to alice.eth. The ENS smart contracts resolve the name to the address on-chain, making crypto more usable and less error-prone.
ENS names are NFTs (ERC-721 tokens) owned by the registrant. They can point to: Ethereum addresses, other crypto addresses, content hashes (IPFS websites), text records (social profiles), and more.
ENS has become identity infrastructure for Web3 — profiles, login systems, and social apps use ENS names as the default identifier.