Frase SEO MCP Server — 151 Tools with Risk Policies

// ALL 151 FRASE SEO TOOLS

READ 97 tools

WRITE 39 tools

Write apply_ai_comment Splice an AI suggestion Write apply_optimization Apply a specific optimization suggestion to the content. Triggers a background job and polls until applied ... Write apply_template Apply a content template to get resolved outline sections, field defaults, and boilerplate blocks. Use the ... Write assign_to_cluster Assign content or a brief to a topic cluster as pillar or supporting content. Write bulk_set_comment_status Resolve or reopen up to 100 comments in a single call. Comments that are missing or hidden by the visibilit... Write content_type Type of content: blog, guide, comparison, landing, product (default: blog) Write create_atomization Break content into atomic pieces \u2014 social posts, email snippets, ad copy, thread starters. Repurpose o... Write create_brief Create a content brief from a completed research session. The brief uses the full research context (keyword... Write create_cluster Create a topic cluster with a pillar topic. Supporting content can be assigned afterwards. Write create_cms_post Create a new CMS post. Requires site_id, title, and content (HTML). Optionally set slug, status, type, SEO ... Write create_from_opportunity Generate a content brief directly from an opportunity \u2014 pre-fills topic, keywords, and competitive con... Write create_prompt Create a new AI visibility prompt to track. This will monitor how AI search results respond to this query f... Write create_rule Create a content quality rule. Rules enforce standards like minimum word count, SEO score thresholds, requi... Write create_rule_set Create a new rule set. Rule sets group related rules together for batch evaluation. Optionally include exis... Write create_seo_article Create a complete SEO article from scratch. Researches the topic, creates a research-backed brief with outl... Write create_site Create a new site to track. A site represents a domain you want to manage content and SEO for. Write create_template Create a new custom content template. Templates define content structure: outline sections with headings, w... Write create_webhook Create a new webhook to receive event notifications. Write evaluate_rules Evaluate content against a rule set. Returns pass/fail results for each rule, an overall status, and a summ... Write export_atomization Export atomization results in JSON, CSV, or Markdown format. Write export_audit Export audit data. Returns detailed page-level data for analysis. This export is for a single site \u2014 d... Write export_brief Export a brief in JSON or Markdown format. Write export_content Export a content item in JSON, HTML, or Markdown format. Write export_research Export research findings in JSON or Markdown format. Write generate_brief_from_analysis Generate an optimization brief from a completed competitive analysis. The brief includes missing topics, ke... Write generate_content Generate content from an existing brief. The brief must have a complete outline. Returns a content ID that ... Write import_cms_posts Start an async bulk import of CMS posts (max 100 per request). Returns a job ID to poll for progress. Use g... Write publish_cms_post Publish a CMS post (changes status from draft to published). The post becomes visible on the public blog. Write publish_content Publish content to a connected CMS platform (Frase CMS, WordPress, Webflow, Sanity, or Wix). Use list_cms_c... Write request_ai_comments Ask the Frase Agent to review an article and create a batch of actionable AI suggestion comments (3–7 items... Write resolve_alert Mark a performance alert as resolved, optionally with a resolution note. Write restore_content Restore a trashed (soft-deleted) content item. Content can be restored within 30 days of deletion. Use list... Write set_comment_status Resolve or reopen a single comment by ID. Hidden AI comments (visibility gate) return not-found. Write update_brief Update an existing brief Write update_cms_post Update an existing CMS post. Only provide the fields you want to change — omitted fields remain unchanged. Write update_content Update a content item Write update_prompt Update an AI visibility prompt Write update_rule Update an existing content rule. You can change the name, severity, config, description, or fix_hint. Use g... Write update_webhook Update an existing webhook.

DESTRUCTIVE 7 tools

Destructive delete_cms_post Delete a CMS post by ID. This action is irreversible. Destructive delete_competitive_analysis Delete a competitive analysis. Destructive delete_content Delete a content item (soft delete - moves to trash). Destructive delete_research Delete a research session (soft delete - moves to trash). Destructive delete_rule Delete a content rule permanently. Use get_rule_set to find rule IDs. Destructive delete_webhook Delete a webhook. Destructive unpublish_cms_post Unpublish a CMS post (changes status from published back to draft). The post is removed from the public blog.

EXECUTE 8 tools

Execute content_audit Run a comprehensive content audit on a site. Analyzes pages for SEO issues, content quality, and prioritize... Execute content_governance Set up and run content governance using templates, rules, and playbooks. Creates quality standards (SEO/GEO... Execute provide_playbook_input Provide human review input to resume a paused playbook run. The run must be in Execute run_playbook Start executing a playbook with an optional topic. Returns a run ID for tracking progress. Use list_playboo... Execute start_audit Start a new site audit. The audit will crawl your site and analyze it for SEO issues, content quality, and ... Execute start_competitive_analysis Start a new competitive page analysis. Analyzes your page against competitors to find content gaps, missing... Execute start_optimization Start a new optimization analysis for a piece of content. Provide EXACTLY ONE of Execute start_research Start a new research session on a topic. Runs keywords, SERP analysis, content gaps, evidence, and AI visib...

// FAQ

How many tools does the Frase SEO MCP server have? +

The Frase SEO MCP server exposes 151 tools across 4 categories: Read, Write, Destructive, Execute.

How do I enforce policies on Frase SEO tools? +

Route the Frase SEO server through the PolicyLayer gateway. Define allow, deny, or approval rules per tool in the dashboard — they are enforced on every call before it reaches the server.

What risk categories do Frase SEO tools fall into? +

Frase SEO tools are categorised as Read (97), Write (39), Destructive (7), Execute (8). Each category has a recommended default policy.

Let agents act without letting them run wild.

Route your MCP servers through PolicyLayer and every tool call is checked against your policy before it runs — allow, deny, or require approval. Per-identity grants. Full audit log. Live in minutes.

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