Permanently delete targeting keywords from an ad group in bulk. This CANNOT be undone — the keyword and its historical association are removed. Consider pausing instead (update_targeting_keywords with status=PAUSED) to preserve bid history.
Risk signalsBulk/mass operation — affects multiple targets
Part of the Apple Ads server.
Free to start. No card required.
AI agents may call delete_targeting_keywords to permanently remove or destroy resources in Apple Ads. Without a policy, an autonomous agent could delete critical data in a loop with no way to undo the damage. PolicyLayer blocks destructive tools by default and requires explicit human approval before enabling them.
Without a policy, an AI agent could call delete_targeting_keywords in a loop, permanently destroying resources in Apple Ads. There is no undo for destructive operations. PolicyLayer blocks this tool by default and only allows it when a human explicitly approves the action.
Destructive tools permanently remove data. Block by default. Only enable with explicit approval workflows.
{
"version": "1",
"default": "deny",
"hide": [
"delete_targeting_keywords"
]
}See the full Apple Ads policy for all 54 tools.
These attack patterns abuse exactly the kind of access delete_targeting_keywords gives an agent. Each links to the full case and the policy that stops it:
Other destructive tools across the catalogue. The same approach applies to each: deny by default, or require human approval.
Permanently delete targeting keywords from an ad group in bulk. This CANNOT be undone — the keyword and its historical association are removed. Consider pausing instead (update_targeting_keywords with status=PAUSED) to preserve bid history.. It is categorised as a Destructive tool in the Apple Ads MCP Server, which means it can permanently delete or destroy data. Block by default and require explicit approval.
Register the Apple Ads MCP server in PolicyLayer and add a rule for delete_targeting_keywords: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Apple Ads. Nothing to install.
delete_targeting_keywords is a Destructive tool with critical risk. Critical-risk tools should be blocked by default and only enabled with explicit human approval.
Yes. Add a rate_limit block to the delete_targeting_keywords rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for delete_targeting_keywords. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
delete_targeting_keywords is provided by the Apple Ads MCP server (apple-ads-mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Deterministic rules across all 54 Apple Ads tools. Per-identity grants. Full audit log. Live in minutes. Nothing to install.
Free to start. No card required.
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