// MCP TOOL REFERENCE

TRILLBOARDS DOOH ADVERTISING TOOLS

74 tools from the Trillboards DOOH Advertising MCP Server, categorised by risk level.

View the Trillboards DOOH Advertising policy → Token cost: 23,343 tokens →

// ALL 74 TRILLBOARDS DOOH ADVERTISING TOOLS

READ 57 tools

Read anomaly_detect Detect anomalies in observation patterns. Alert when metrics deviate significantly from trailing averages. ... Read batch_impressions Record multiple impressions in a single request (up to 100). WHEN TO USE: - Bulk reporting impressions fro... Read cross_signal_correlate Discover correlations between different signal types. Example: relationship between ad fill rate and audien... Read describe_endpoint Describe a single API operation including its parameters, response shape, and error codes. WHEN TO USE: - ... Read discover_inventory Discover available DOOH screens in the Trillboards network. WHEN TO USE: - Finding screens by venue type (... Read find_similar_moments Find historically similar audience moments across the screen network using embedding similarity search. Inp... Read get_adcp_capabilities [AdCP] Get Trillboards AdCP capabilities and supported protocols. Returns the full capability declaration ... Read get_analytics Get analytics data for the partner account. WHEN TO USE: - Viewing overall performance metrics - Analyzing... Read get_attention_metrics Get edge AI attention metrics for a campaign (FEIN-powered). This is what makes DOOH attribution better th... Read get_attribution_timeseries Get daily attribution timeseries for a campaign. WHEN TO USE: - Tracking attribution trends over time - Id... Read get_audience_forecast Predict what the audience will look like at a screen at a specific time. WHEN TO USE: - Planning campaigns... Read get_audience_lookalike Find screens with similar audience profiles using pgvector similarity. Uses 64-dimensional audience vector... Read get_billing_status Check current billing status including whether billing is set up, credit balance, Stripe customer ID, and p... Read get_campaign_attribution Get comprehensive attribution summary for a DOOH campaign. WHEN TO USE: - Measuring overall campaign effec... Read get_campaign_heatmap Get geographic exposure heatmap data for a campaign. Returns lat/lng clusters with exposure counts and dev... Read get_campaign_performance Get detailed performance metrics for a campaign. WHEN TO USE: - Monitoring active campaign performance - R... Read get_content_performance Get performance metrics for a video across the Trillboards DOOH network. WHEN TO USE: - Checking how a spe... Read get_content_recommendations Get best-performing content recommendations for a venue type and optional time context. WHEN TO USE: - Dec... Read get_creative_attention Get per-creative attention breakdown for a campaign. WHEN TO USE: - A/B testing creative variants by atten... Read get_creative_attribution Get attribution performance by individual creative variant. Links creative execution to attribution outcom... Read get_cross_channel_journey Get cross-channel customer journey data (Sankey flow) for a campaign. Shows how users flow between channel... Read get_dataset_stats Get statistics about available causal training data: total tuples, unique creatives, venue diversity, date ... Read get_device Get detailed information about a specific device. WHEN TO USE: - Checking status of a single device - Gett... Read get_device_ads Get current ads scheduled for a device (for testing). WHEN TO USE: - Testing device ad delivery - Debuggin... Read get_incrementality Get incrementality/lift test results for a campaign. Uses Bayesian (Beta-Binomial with 10K Monte Carlo sam... Read get_live_audience Get real-time audience data for a specific screen. WHEN TO USE: - Checking current audience at a screen be... Read get_media_buy_delivery [AdCP Media Buy] Get delivery/performance report for a media buy. Returns campaign performance with breakd... Read get_multi_touch_attribution Get multi-touch attribution model results for a campaign. Supported models: time_decay, position_based, at... Read get_network_stats Get network-wide statistics across all partner screens. WHEN TO USE: - Getting a high-level overview of ne... Read get_partner_info Get information about the authenticated partner account. WHEN TO USE: - Checking current partner status an... Read get_pricing Get machine-readable pricing for all Trillboards products. Returns graduated usage-based pricing, free tier... Read get_products [AdCP Media Buy] Get available DOOH advertising products and packages. Returns DOOH screen packages organi... Read get_roas Get Return on Ad Spend (ROAS) with transaction attribution data. Closes the ROAS loop: matches purchase ev... Read get_signals [AdCP Signals] Get real-time audience signals from DOOH screens. This is an AdCP (Ad Context Protocol) com... Read get_social_attention Query social attention contagion metrics from the observation stream. Returns windows where attention propa... Read get_social_contagion_summary Aggregate social attention metrics across screens and time periods. Shows which venues and dayparts have th... Read get_usage_summary Get your current billing period usage summary with per-product breakdown and costs. Shows free tier consump... Read get_webhook_deliveries Get delivery history for a webhook. WHEN TO USE: - Debugging failed webhook deliveries - Auditing webhook ... Read list_devices List all devices registered to the partner account. WHEN TO USE: - Getting an overview of all connected de... Read list_endpoints List every registered Trillboards API operation. WHEN TO USE: - First call in an agent session to learn wh... Read list_error_codes List every error code in the Trillboards API error catalog. WHEN TO USE: - Understanding what error codes ... Read list_webhooks List all webhook subscriptions for the partner account. WHEN TO USE: - Viewing all configured webhooks - A... Read log_event [AdCP Media Buy] Record a conversion or attribution event. Records conversion events for post-campaign att... Read predict_moment_quality Predict the VAS (Viewability Attention Score) a specific creative would achieve at a given moment, based on... Read predictive_query Generate predictive insights from observation patterns. Predict whether a venue is likely to see increased ... Read purchase_credits Purchase committed-use credits at a discount. Three tiers: tier_500 ($500 → $625 credit, 25% bonus), tier_2... Read query_changelog Query the Trillboards API changelog for recent changes, breaking changes, deprecations, and fixes. WHEN TO... Read query_observations Query the universal observation stream using natural language or structured filters. Returns multi-modal se... Read recommend_creative Given a moment description, rank candidate creatives by predicted VAS performance. Evaluates each creative... Read record_impression Record a single ad impression from a device. WHEN TO USE: - Reporting that an ad was displayed on a device... Read search_content Semantic search over content library using natural language queries and 768-D pgvector embeddings. WHEN TO... Read semantic_audience_search Search screens by natural language scene description using pgvector. Uses 768-dimensional Gemini embedding... Read semantic_search_observations Search observations by semantic similarity. Find moments that match a description like "lunch rush at fast ... Read sync_creatives [AdCP Media Buy] Validate and sync creative assets for a media buy. Validates creative assets (resolution,... Read test_webhook Send a test event to a webhook endpoint. WHEN TO USE: - Verifying webhook endpoint is working - Testing in... Read validate_request Validate a proposed request payload against the registered Zod schema for an operation, returning the exact... Read verify_proof_of_play Verify cryptographic proof of ad delivery or get campaign proofs. Requires either campaign_id or proof_pay...

WRITE 14 tools

Write activate_signal [AdCP Signals] Activate an audience signal for DSP targeting. Generates IAB Audience Taxonomy 1.1 segment ... Write configure_sensing Configure what a screen should sense using natural language. Generates and optionally pushes a sensing prof... Write create_campaign Create a new advertising campaign targeting DOOH screens. WHEN TO USE: - Setting up a new ad campaign on T... Write create_experiment Create an incrementality experiment for a campaign. Sets up a geo-holdout, ghost ads, or propensity score ... Write create_media_buy [AdCP Media Buy] Create a media buy (campaign) from an AdCP buy specification. Creates a campaign that tar... Write create_webhook Create a new webhook subscription for real-time events. WHEN TO USE: - Setting up real-time notifications ... Write device_heartbeat Send a heartbeat signal from a device to report its status. WHEN TO USE: - Regular device health monitorin... Write export_cohort Export exposed audience cohort to a DSP for retargeting. Pushes MAID hashes from the campaign's exposed co... Write export_dataset Export observation data as a structured dataset. Supports filtering by time, geography, venue type, and obs... Write register_device Register or update a device in the partner's network. WHEN TO USE: - Adding a new screen/kiosk/vending mac... Write register_partner Register a new partner organization with Trillboards. WHEN TO USE: - First-time setup for a new partner in... Write setup_billing Set up pay-per-use billing with a Stripe payment method. Required after exceeding free tier limits. Pass a ... Write update_media_buy [AdCP Media Buy] Update an existing media buy (campaign). Modify budget, targeting, schedule, or status of... Write update_webhook Update an existing webhook subscription. WHEN TO USE: - Changing the webhook endpoint URL - Adding or remo...

DESTRUCTIVE 2 tools

Destructive delete_device Soft-delete a device from the partner account. WHEN TO USE: - Removing a device that's been decommissioned... Destructive delete_webhook Delete a webhook subscription. WHEN TO USE: - Removing a webhook that's no longer needed - Cleaning up old...

EXECUTE 1 tools

Execute provide_performance_feedback [AdCP Media Buy] Provide optimization signals from buyer agent. Accepts feedback from buyer agents for flo...

// FAQ

How many tools does the Trillboards DOOH Advertising MCP server have? +

The Trillboards DOOH Advertising MCP server exposes 74 tools across 4 categories: Read, Write, Destructive, Execute.

How do I enforce policies on Trillboards DOOH Advertising tools? +

Route the Trillboards DOOH Advertising server through the PolicyLayer gateway. Define allow, deny, or approval rules per tool in the dashboard — they are enforced on every call before it reaches the server.

What risk categories do Trillboards DOOH Advertising tools fall into? +

Trillboards DOOH Advertising tools are categorised as Read (57), Write (14), Destructive (2), Execute (1). Each category has a recommended default policy.

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