Auction Insights report: impression share, overlap rate, outranking share, top-of-page %, and absolute top % vs competitors. Optional campaign filter.
Part of the Google Ads MCP server. Enforce policies on this tool with Intercept, the open-source MCP proxy.
AI agents call gads_auction_insights to retrieve information from Google Ads without modifying any data. This is common in research, monitoring, and reporting workflows where the agent needs context before taking action. Because read operations don't change state, they are generally safe to allow without restrictions -- but you may still want rate limits to control API costs.
Even though gads_auction_insights only reads data, uncontrolled read access can leak sensitive information or rack up API costs. An agent caught in a retry loop could make thousands of calls per minute. A rate limit gives you a safety net without blocking legitimate use.
Read-only tools are safe to allow by default. No rate limit needed unless you want to control costs.
tools:
gads_auction_insights:
rules:
- action: allowSee the full Google Ads policy for all 22 tools.
Agents calling read-class tools like gads_auction_insights have been implicated in these attack patterns. Read the full case and prevention policy for each:
Other tools in the Read risk category across the catalogue. The same policy patterns (rate-limit, allow) apply to each.
Auction Insights report: impression share, overlap rate, outranking share, top-of-page %, and absolute top % vs competitors. Optional campaign filter.. It is categorised as a Read tool in the Google Ads MCP Server, which means it retrieves data without modifying state.
Add a rule in your Intercept YAML policy under the tools section for gads_auction_insights. You can allow, deny, rate-limit, or validate arguments. Then run Intercept as a proxy in front of the Google Ads MCP server.
gads_auction_insights is a Read tool with low risk. Read-only tools are generally safe to allow by default.
Yes. Add a rate_limit block to the gads_auction_insights rule in your Intercept policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the Intercept policy for gads_auction_insights. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
gads_auction_insights is provided by the Google Ads MCP server (@zleventer/google-ads-mcp). Intercept sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Deterministic policy on every MCP tool call. Per-identity grants. Full audit log.