// MCP TOOL REFERENCE

gads_geo_performance

Performance broken down by geographic location (country, region, city). Surfaces top and bottom geo segments by cost and conversions.

Part of the Google Ads MCP server. Enforce policies on this tool with Intercept, the open-source MCP proxy.

@zleventer/google-ads-mcp Execute

// WHEN AI AGENTS USE THIS TOOL

AI agents invoke gads_geo_performance to trigger processes or run actions in Google Ads. Execute operations can have side effects beyond the immediate call -- triggering builds, sending notifications, or starting workflows. Rate limits and argument validation are essential to prevent runaway execution.

// WHY ENFORCE A POLICY ON GADS_GEO_PERFORMANCE

gads_geo_performance can trigger processes with real-world consequences. An uncontrolled agent might start dozens of builds, send mass notifications, or kick off expensive compute jobs. Intercept enforces rate limits and validates arguments to keep execution within safe bounds.

// RECOMMENDED POLICY

Execute tools trigger processes. Rate-limit and validate arguments to prevent unintended side effects.

google-ads.yaml

tools:
  gads_geo_performance:
    rules:
      - action: allow
        rate_limit:
          max: 10
          window: 60
        validate:
          required_args: true

See the full Google Ads policy for all 22 tools.

// DETAILS

Tool Name gads_geo_performance

Category Execute

MCP Server Google Ads MCP Server

Risk Level High

// MORE GOOGLE ADS TOOLS

Execute gads_ad_group_performance Execute gads_campaign_performance Execute gads_device_performance Execute gads_keyword_performance Execute gads_rsa_asset_performance Execute gads_run_gaql Read gads_account_info Read gads_auction_insights

View all 22 tools →

// WHAT CAN GO WRONG

Agents calling execute-class tools like gads_geo_performance have been implicated in these attack patterns. Read the full case and prevention policy for each:

Browse the full MCP Attack Database →

// OTHER EXECUTE TOOLS ACROSS MCP SERVERS

Other tools in the Execute risk category across the catalogue. The same policy patterns (rate-limit, validate) apply to each.

Atv build_stake_tx Atv build_unstake_tx Acdp start_local Pentagonal pentagonal_audit Pentagonal pentagonal_compile ACR — Agent Composition Records getting_started

// IN CONTEXT OF HIGH RISK

gads_geo_performance is one of the high-risk operations in Google Ads. For the full severity-focused view — only the high-risk tools with their recommended policies — see the breakdown for this server, or browse all high-risk tools across every MCP server.

// RELATED READING

// FAQ

What does the gads_geo_performance tool do? +

Performance broken down by geographic location (country, region, city). Surfaces top and bottom geo segments by cost and conversions.. It is categorised as a Execute tool in the Google Ads MCP Server, which means it can trigger actions or run processes. Use rate limits and argument validation.

How do I enforce a policy on gads_geo_performance? +

Add a rule in your Intercept YAML policy under the tools section for gads_geo_performance. You can allow, deny, rate-limit, or validate arguments. Then run Intercept as a proxy in front of the Google Ads MCP server.

What risk level is gads_geo_performance? +

gads_geo_performance is a Execute tool with high risk. Execute tools should be rate-limited and have argument validation enabled.

Can I rate-limit gads_geo_performance? +

Yes. Add a rate_limit block to the gads_geo_performance rule in your Intercept policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.

How do I block gads_geo_performance completely? +

Set action: deny in the Intercept policy for gads_geo_performance. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.

What MCP server provides gads_geo_performance? +

gads_geo_performance is provided by the Google Ads MCP server (@zleventer/google-ads-mcp). Intercept sits as a proxy in front of this server to enforce policies before tool calls reach the server.

gads_geo_performance

Let agents act without letting them run wild.