Get keyword-level performance metrics: impressions, taps, installs, spend, CPA, CPT, and conversion rate per keyword. Essential for bid optimization — identify high-CPA keywords to lower bids or pause, and high-converting keywords to increase bids. Also includes impression share data in the raw J...
Part of the Apple Ads server.
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AI agents call get_keyword_report to retrieve information from Apple Ads without modifying any data. This is common in research, monitoring, and reporting workflows where the agent needs context before taking action. Because read operations don't change state, they are generally safe to allow without restrictions -- but you may still want rate limits to control API costs.
Even though get_keyword_report only reads data, uncontrolled read access can leak sensitive information or rack up API costs. An agent caught in a retry loop could make thousands of calls per minute. A rate limit gives you a safety net without blocking legitimate use.
Read-only tools are safe to allow by default. No rate limit needed unless you want to control costs.
{
"version": "1",
"default": "deny",
"tools": {
"get_keyword_report": {}
}
}See the full Apple Ads policy for all 54 tools.
These attack patterns abuse exactly the kind of access get_keyword_report gives an agent. Each links to the full case and the policy that stops it:
Other read tools across the catalogue. The same approach applies to each: allow, with a rate cap to control cost.
Get keyword-level performance metrics: impressions, taps, installs, spend, CPA, CPT, and conversion rate per keyword. Essential for bid optimization — identify high-CPA keywords to lower bids or pause, and high-converting keywords to increase bids. Also includes impression share data in the raw JSON (insights.impressionShare). Use get_search_term_report for the actual user queries that triggered each keyword.. It is categorised as a Read tool in the Apple Ads MCP Server, which means it retrieves data without modifying state.
Register the Apple Ads MCP server in PolicyLayer and add a rule for get_keyword_report: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Apple Ads. Nothing to install.
get_keyword_report is a Read tool with low risk. Read-only tools are generally safe to allow by default.
Yes. Add a rate_limit block to the get_keyword_report rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for get_keyword_report. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
get_keyword_report is provided by the Apple Ads MCP server (apple-ads-mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Deterministic rules across all 54 Apple Ads tools. Per-identity grants. Full audit log. Live in minutes. Nothing to install.
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