Update negative keywords in bulk at the campaign or ad group level. Change status (ACTIVE/PAUSED), match type, or text. Pausing a negative keyword allows the previously blocked search term to trigger ads again.
Risk signalsBulk/mass operation — affects multiple targets
Part of the Apple Ads server.
Free to start. No card required.
AI agents use update_negative_keywords to create or modify resources in Apple Ads. Write operations carry medium risk because an autonomous agent could trigger bulk unintended modifications. Rate limits prevent a single agent session from making hundreds of changes in rapid succession. Argument validation ensures the agent passes expected values.
Without a policy, an AI agent could call update_negative_keywords repeatedly, creating or modifying resources faster than any human could review. PolicyLayer's rate limiting ensures write operations happen at a controlled pace, and argument validation catches malformed or unexpected inputs before they reach Apple Ads.
Write tools can modify data. A rate limit prevents runaway bulk operations from AI agents.
{
"version": "1",
"default": "deny",
"tools": {
"update_negative_keywords": {
"limits": [
{
"counter": "update_negative_keywords_rate",
"window": "minute",
"max": 30,
"scope": "grant"
}
]
}
}
}See the full Apple Ads policy for all 54 tools.
These attack patterns abuse exactly the kind of access update_negative_keywords gives an agent. Each links to the full case and the policy that stops it:
Other write tools across the catalogue. The same approach applies to each: rate-limit and validate the arguments.
Update negative keywords in bulk at the campaign or ad group level. Change status (ACTIVE/PAUSED), match type, or text. Pausing a negative keyword allows the previously blocked search term to trigger ads again.. It is categorised as a Write tool in the Apple Ads MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.
Register the Apple Ads MCP server in PolicyLayer and add a rule for update_negative_keywords: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Apple Ads. Nothing to install.
update_negative_keywords is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.
Yes. Add a rate_limit block to the update_negative_keywords rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for update_negative_keywords. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
update_negative_keywords is provided by the Apple Ads MCP server (apple-ads-mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Deterministic rules across all 54 Apple Ads tools. Per-identity grants. Full audit log. Live in minutes. Nothing to install.
Free to start. No card required.
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