update_site_brand
Update ONE site's brand identity. This is per-site — unlike update_project, which fans the same values out to every site in the project. Editable: brandName, description, industry, targetAudience, tone, mainWebsiteUrl, ctaUrl, ctaTextOptions, market, marketCountry, marketDetails, products, keywor...
This record as markdown: /tools/a3plus-mcp/update-site-brand.md
What update_site_brand does on A3plus
AI agents use update_site_brand to create or update resources in A3plus, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your A3plus environment.
| Parameter | Type | Required | Description |
|---|---|---|---|
tone | string | — | e.g. friendly, authoritative. |
ctaUrl | string | — | Where CTA buttons point. |
market | string | — | |
siteId | string | Yes | The A3Plus site ID. |
industry | string | — | |
keywords | array | — | Baseline SEO keywords. |
products | array | — | |
brandName | string | — | Display name. Cannot be blanked — packs fall back to it for the page title. |
topicScope | array | — | Niche anchor; [0] drives trend seeding. |
description | string | — | What the brand is. Feeds article generation context. |
imageQueries | array | — | Stock/generated image themes. |
marketCountry | string | — |
Parameters from the server's own tool schema.
Why update_site_brand is rated Medium
An AI agent can call update_site_brand faster than any human can review: one bad instruction and it creates or modifies resources in A3plus by the hundred, each call as confident as the last.
Risk signalsHigh parameter count (16 properties) · Bulk/mass operation — affects multiple targets
Attacks that exploit this kind of access
The rule that runs update_site_brand safely
PolicyLayer is an MCP gateway: it sits between your AI agents and A3plus, and checks every tool call against a rule you set before the call runs. Nothing changes on the server itself. For update_site_brand, this is the rule to start with:
update_site_brand stays usable, but capped: an agent stuck in a loop can't make hundreds of changes a minute. Everything else on the server is denied unless you say otherwise.
The button opens the PolicyLayer dashboard: create your workspace, connect A3plus, apply this rule, and every update_site_brand call is checked against it from then on.
Questions about update_site_brand
Update ONE site's brand identity. This is per-site — unlike update_project, which fans the same values out to every site in the project. Editable: brandName, description, industry, targetAudience, tone, mainWebsiteUrl, ctaUrl, ctaTextOptions, market, marketCountry, marketDetails, products, keywords, topicScope, imageQueries. Arrays REPLACE the stored list — read with get_site_brand first and send the full array. topicScope is the trend-hunter niche anchor: topicScope[0] decides which trends the auto-article pipeline seeds from, so a stale value keeps producing off-brand articles after a rebrand — fix it here. NOT editable here (the call is rejected, not silently ignored): logoUrl/faviconUrl → update_site_branding; heroTitle/tagline/features/navLinks/packLabels → update_site_content; language → needs a re-enrich, since changing it does not re-translate existing copy. It is categorised as a Write tool in the A3plus MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.
update_site_brand accepts 12 parameters: tone, ctaUrl, market, siteId, industry, keywords, products, brandName, topicScope, description, imageQueries, marketCountry. Required: siteId. The full parameter table on this page comes from the server's own tool schema.
Register the A3plus MCP server in PolicyLayer and add a rule for update_site_brand: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches A3plus. Nothing to install.
update_site_brand is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.
Yes. Add a rate_limit block to the update_site_brand rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for update_site_brand. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
update_site_brand is provided by the A3plus MCP server (a3plus-mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
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