paid_ads_optimizer
Optimiseur de publicités payantes — Gapup agent-payable C-suite expertise (CMO). Returns a structured, audited deliverable. Reference case: Spendesk (Google + LinkedIn · €45k/mo) — €9k/mo gaspillés identifiés · ROAS LinkedIn ×2.4. Inputs are validated server-side — send the documented case fields.
This record as markdown: /tools/io-github-getgapup-gapup-mcp/paid-ads-optimizer.md
What paid_ads_optimizer does on Gapup Mcp
AI agents use paid_ads_optimizer to create or update resources in Gapup Mcp, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Gapup Mcp environment.
| Parameter | Type | Required | Description |
|---|---|---|---|
async | boolean | — | If true, returns a job_id immediately (<200ms) instead of waiting for the result. Poll the result with job_result(job_id). Use for slow tools to avoid client ti |
company | object | Yes | |
campaigns | array | Yes | |
targetMetric | string | Yes | |
audienceDescription | string | Yes | |
totalMonthlyBudgetEur | number | Yes |
Parameters from the server's own tool schema.
Why paid_ads_optimizer is rated Medium
This tool modifies advertising campaigns and spend allocation, creating reversible changes to marketing configurations and budget deployment. While it has financial implications, it does not directly move money or create binding financial obligations (those would be Financial category); instead, it optimizes and reconfigures existing advertising parameters.
From the tool's definition Tool optimizes and manages paid advertising campaigns (Google, LinkedIn) with direct financial impact (€45k/mo spend, €9k/mo waste reduction, ROAS optimization). Inputs are validated server-side and returns structured deliverables for execution.
Risk signalsHigh parameter count (13 properties)
Attacks that exploit this kind of access
The rule that runs paid_ads_optimizer safely
PolicyLayer is an MCP gateway: it sits between your AI agents and Gapup Mcp, and checks every tool call against a rule you set before the call runs. Nothing changes on the server itself. For paid_ads_optimizer, this is the rule to start with:
paid_ads_optimizer stays usable, but capped: an agent stuck in a loop can't make hundreds of changes a minute. Everything else on the server is denied unless you say otherwise.
The button opens the PolicyLayer dashboard: create your workspace, connect Gapup Mcp, apply this rule, and every paid_ads_optimizer call is checked against it from then on.
Questions about paid_ads_optimizer
Optimiseur de publicités payantes — Gapup agent-payable C-suite expertise (CMO). Returns a structured, audited deliverable. Reference case: Spendesk (Google + LinkedIn · €45k/mo) — €9k/mo gaspillés identifiés · ROAS LinkedIn ×2.4. Inputs are validated server-side — send the documented case fields. It is categorised as a Write tool in the Gapup Mcp MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.
paid_ads_optimizer accepts 6 parameters: async, company, campaigns, targetMetric, audienceDescription, totalMonthlyBudgetEur. Required: company, campaigns, targetMetric, audienceDescription, totalMonthlyBudgetEur. The full parameter table on this page comes from the server's own tool schema.
Register the Gapup MCP server in PolicyLayer and add a rule for paid_ads_optimizer: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Gapup Mcp. Nothing to install.
paid_ads_optimizer is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.
Yes. Add a rate_limit block to the paid_ads_optimizer rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for paid_ads_optimizer. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
paid_ads_optimizer is provided by the Gapup MCP server (https://mcp.gapup.io/mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
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