add_google_ads_negative_keywords

Add campaign-level NEGATIVE keywords to a LIVE campaign - the follow-through after

SERVERSamarth Gtm Mcp SOURCEsamarth-gtm-mcp

Medium RISK CLASS

Category Write

Parameters 00 required

Recommended Rate-limitedsee the rule below

Registry record Grade F, identity unverified Pull the record →

This record as markdown: /tools/io-github-samarthanalytics-sj-samarth-gtm-mcp/add-google-ads-negative-keywords.md

WHAT IT DOES

What add_google_ads_negative_keywords does on Samarth Gtm Mcp

AI agents use add_google_ads_negative_keywords to create or update resources in Samarth Gtm Mcp, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Samarth Gtm Mcp environment.

RISK

Why add_google_ads_negative_keywords is rated Medium

Modifies live Google Ads campaigns reversibly; negative keywords affect matching but can be removed without data loss.

From the tool's definition Add campaign-level NEGATIVE keywords to a LIVE campaign

Attacks that exploit this kind of access

RECOMMENDED RULE

The rule that runs add_google_ads_negative_keywords safely

PolicyLayer is an MCP gateway: it sits between your AI agents and Samarth Gtm Mcp, and checks every tool call against a rule you set before the call runs. Nothing changes on the server itself. For add_google_ads_negative_keywords, this is the rule to start with:

add_google_ads_negative_keywords Rate-limited

add_google_ads_negative_keywords stays usable, but capped: an agent stuck in a loop can't make hundreds of changes a minute. Everything else on the server is denied unless you say otherwise.

View as policy code

policy.json

{
  "version": "1",
  "default": "deny",
  "tools": {
    "add_google_ads_negative_keywords": {
      "limits": [
        {
          "counter": "add_google_ads_negative_keywords_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}

LIMIT THIS TOOL → Instant setup, no code required.

The button opens the PolicyLayer dashboard: create your workspace, connect Samarth Gtm Mcp, apply this rule, and every add_google_ads_negative_keywords call is checked against it from then on.

FAQ

Questions about add_google_ads_negative_keywords

What does the add_google_ads_negative_keywords tool do? +

Add campaign-level NEGATIVE keywords to a LIVE campaign - the follow-through after. It is categorised as a Write tool in the Samarth Gtm Mcp MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.

How do I enforce a policy on add_google_ads_negative_keywords? +

Register the Samarth Gtm MCP server in PolicyLayer and add a rule for add_google_ads_negative_keywords: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Samarth Gtm Mcp. Nothing to install.

What risk level is add_google_ads_negative_keywords? +

add_google_ads_negative_keywords is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.

Can I rate-limit add_google_ads_negative_keywords? +

Yes. Add a rate_limit block to the add_google_ads_negative_keywords rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.

How do I block add_google_ads_negative_keywords completely? +

Set action: deny in the PolicyLayer policy for add_google_ads_negative_keywords. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.

What MCP server provides add_google_ads_negative_keywords? +

add_google_ads_negative_keywords is provided by the Samarth Gtm MCP server (samarth-gtm-mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.

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