brand_equity_voice_share_calculator
Calculates brand equity voice share for CMOs by analyzing mentions across 500K+ news articles and forums from Common Crawl and Wayback Machine. Inputs include brand name, competitors, and time range. Outputs voice share percentage, sentiment distribution, and top sources. Ideal for competitive be...
This record as markdown: /tools/io-github-getgapup-gapup-mcp/brand-equity-voice-share-calculator.md
What brand_equity_voice_share_calculator does on Gapup Mcp
AI agents call brand_equity_voice_share_calculator to retrieve information from Gapup Mcp without modifying anything. It is typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.
| Parameter | Type | Required | Description |
|---|---|---|---|
async | boolean | — | If true, returns a job_id immediately (<200ms) instead of waiting for the result. Poll the result with job_result(job_id). Use for slow tools to avoid client ti |
brand | string | Yes | |
time_range | object | Yes | |
competitors | array | — | |
include_forums | boolean | — |
Parameters from the server's own tool schema.
Why brand_equity_voice_share_calculator is rated Low
This tool reads and aggregates publicly available data (news articles, forums) to compute share-of-voice metrics and sentiment analysis. It performs no writes, executions, deletions, or financial transactions — purely analytical/read-only output of percentages, sentiment distributions, and source lists.
From the tool's definition Calculates brand equity voice share by analyzing mentions across 500K+ news articles and forums from Common Crawl and Wayback Machine
Attacks that exploit this kind of access
The rule that runs brand_equity_voice_share_calculator safely
PolicyLayer is an MCP gateway: it sits between your AI agents and Gapup Mcp, and checks every tool call against a rule you set before the call runs. Nothing changes on the server itself. For brand_equity_voice_share_calculator, this is the rule to start with:
brand_equity_voice_share_calculator is read-only, so it stays allowed. Everything else on the server is denied unless you say otherwise.
The button opens the PolicyLayer dashboard: create your workspace, connect Gapup Mcp, apply this rule, and every brand_equity_voice_share_calculator call is checked against it from then on.
Questions about brand_equity_voice_share_calculator
Calculates brand equity voice share for CMOs by analyzing mentions across 500K+ news articles and forums from Common Crawl and Wayback Machine. Inputs include brand name, competitors, and time range. Outputs voice share percentage, sentiment distribution, and top sources. Ideal for competitive benchmarking and brand visibility tracking. Pass async:true to avoid timeout. It is categorised as a Read tool in the Gapup Mcp MCP Server, which means it retrieves data without modifying state.
brand_equity_voice_share_calculator accepts 5 parameters: async, brand, time_range, competitors, include_forums. Required: brand, time_range. The full parameter table on this page comes from the server's own tool schema.
Register the Gapup MCP server in PolicyLayer and add a rule for brand_equity_voice_share_calculator: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Gapup Mcp. Nothing to install.
brand_equity_voice_share_calculator is a Read tool with low risk. Read-only tools are generally safe to allow by default.
Yes. Add a rate_limit block to the brand_equity_voice_share_calculator rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for brand_equity_voice_share_calculator. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
brand_equity_voice_share_calculator is provided by the Gapup MCP server (https://mcp.gapup.io/mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
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