retail_media_primer

SERVERGus Dantas · retail media measurement SOURCEhttps://mcp.ghostavo.com/mcp

Low RISK CLASS

Category Read

Parameters 00 required

Recommended Allowedsee the rule below

Registry record Grade C, identity unverified Pull the record →

This record as markdown: /tools/com-ghostavo-retail-media-measurement/retail-media-primer.md

WHAT IT DOES

What retail_media_primer does on Gus Dantas · retail media measurement

AI agents call retail_media_primer to retrieve information from Gus Dantas · retail media measurement without modifying anything. It is typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.

RISK

Why retail_media_primer is rated Low

Even though retail_media_primer only reads data, uncontrolled read access leaks sensitive information and racks up API costs: an agent caught in a retry loop can make thousands of calls a minute without anyone noticing.

Attacks that exploit this kind of access

RECOMMENDED RULE

The rule that runs retail_media_primer safely

PolicyLayer is an MCP gateway: it sits between your AI agents and Gus Dantas · retail media measurement, and checks every tool call against a rule you set before the call runs. Nothing changes on the server itself. For retail_media_primer, this is the rule to start with:

retail_media_primer Allowed

retail_media_primer is read-only, so it stays allowed. Everything else on the server is denied unless you say otherwise.

View as policy code

policy.json

{
  "version": "1",
  "default": "deny",
  "tools": {
    "retail_media_primer": {}
  }
}

ALLOW ONLY THIS TOOL → Instant setup, no code required.

The button opens the PolicyLayer dashboard: create your workspace, connect Gus Dantas · retail media measurement, apply this rule, and every retail_media_primer call is checked against it from then on.

FAQ

Questions about retail_media_primer

What does the retail_media_primer tool do? +

A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus. It is categorised as a Read tool in the Gus Dantas · retail media measurement MCP Server, which means it retrieves data without modifying state.

How do I enforce a policy on retail_media_primer? +

Register the Gus Dantas · retail media measurement MCP server in PolicyLayer and add a rule for retail_media_primer: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Gus Dantas · retail media measurement. Nothing to install.

What risk level is retail_media_primer? +

retail_media_primer is a Read tool with low risk. Read-only tools are generally safe to allow by default.

Can I rate-limit retail_media_primer? +

Yes. Add a rate_limit block to the retail_media_primer rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.

How do I block retail_media_primer completely? +

Set action: deny in the PolicyLayer policy for retail_media_primer. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.

What MCP server provides retail_media_primer? +

retail_media_primer is provided by the Gus Dantas · retail media measurement MCP server (https://mcp.ghostavo.com/mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.

KEEP EXPLORING

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