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add_apple_ads_keywords

Add targeting keywords to an Apple Ads ad group. keywords is [{text, matchType, bid}] — matchType EXACT (default), BROAD, PHRASE or CATEGORY, and bid optionally overrides the ad group default for that one term. Up to 1000 per call and 5000 per ad group. They are sent ONE AT A TIME on purpose: a s...

SERVERHermoso SOURCEhttps://app.hermoso.ai/mcp
Medium RISK CLASS
Category Write
Parameters 00 required
Recommended Rate-limitedsee the rule below
Registry record Grade D, identity unverified Pull the record →

This record as markdown: /tools/hermoso/add-apple-ads-keywords.md

What add_apple_ads_keywords does on Hermoso

AI agents use add_apple_ads_keywords to create or update resources in Hermoso, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Hermoso environment.

Why add_apple_ads_keywords is rated Medium

An AI agent can call add_apple_ads_keywords faster than any human can review: one bad instruction and it creates or modifies resources in Hermoso by the hundred, each call as confident as the last.

Questions about add_apple_ads_keywords

What does the add_apple_ads_keywords tool do? +

Add targeting keywords to an Apple Ads ad group. keywords is [{text, matchType, bid}] — matchType EXACT (default), BROAD, PHRASE or CATEGORY, and bid optionally overrides the ad group default for that one term. Up to 1000 per call and 5000 per ad group. They are sent ONE AT A TIME on purpose: a single term Apple refuses cannot take the rest of the batch down, and the reply names every refusal with Apple’s own reason, then reads the ad group’s keywords back to prove what actually landed. Keyword text and match type are IMMUTABLE — to change either, delete the keyword and add it again. A keyword is created ENABLED because it cannot serve unless its ad group and campaign are enabled too; if the ad group is ALREADY live, adding keywords serves on the next auction and therefore takes confirm:true. Free. It is categorised as a Write tool in the Hermoso MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.

How do I enforce a policy on add_apple_ads_keywords? +

Register the Hermoso MCP server in PolicyLayer and add a rule for add_apple_ads_keywords: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Hermoso. Nothing to install.

What risk level is add_apple_ads_keywords? +

add_apple_ads_keywords is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.

Can I rate-limit add_apple_ads_keywords? +

Yes. Add a rate_limit block to the add_apple_ads_keywords rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.

How do I block add_apple_ads_keywords completely? +

Set action: deny in the PolicyLayer policy for add_apple_ads_keywords. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.

What MCP server provides add_apple_ads_keywords? +

add_apple_ads_keywords is provided by the Hermoso MCP server (https://app.hermoso.ai/mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.

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