google_business_search_keywords
The actual search terms people typed on Google Search and Maps before this business listing appeared — the only keyword data a local business gets for free, and the direct input to their Google Ads keyword set, page titles and profile description. google_business_insights answers HOW MANY people ...
This record as markdown: /tools/hermoso/google-business-search-keywords.md
What google_business_search_keywords does on Hermoso
AI agents call google_business_search_keywords to retrieve information from Hermoso without modifying anything. It is typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.
Why google_business_search_keywords is rated Low
Even though google_business_search_keywords only reads data, uncontrolled read access leaks sensitive information and racks up API costs: an agent caught in a retry loop can make thousands of calls a minute without anyone noticing.
Attacks that exploit this kind of access
The rule that runs google_business_search_keywords safely
PolicyLayer is an MCP gateway: it sits between your AI agents and Hermoso, and checks every tool call against a rule you set before the call runs. Nothing changes on the server itself. For google_business_search_keywords, this is the rule to start with:
google_business_search_keywords is read-only, so it stays allowed. Everything else on the server is denied unless you say otherwise.
The button opens the PolicyLayer dashboard: create your workspace, connect Hermoso, apply this rule, and every google_business_search_keywords call is checked against it from then on.
Questions about google_business_search_keywords
The actual search terms people typed on Google Search and Maps before this business listing appeared — the only keyword data a local business gets for free, and the direct input to their Google Ads keyword set, page titles and profile description. google_business_insights answers HOW MANY people found the listing; this answers WHICH WORDS they used. Warning: LOW-VOLUME TERMS ARE SUPPRESSED: Google withholds an exact count for them and returns only an upper bound, so those rows come back with impressions=null and below=<threshold>. Report those as “fewer than N” — NEVER as zero and never as the threshold itself, both of which are numbers a marketer would act on and neither is true. Counts are UNIQUE USERS per month summed across the window, not impressions; the two are not comparable. Google keeps roughly 12 months of history. Read-only, 0 credits. Needs Google Business Profile connected. It is categorised as a Read tool in the Hermoso MCP Server, which means it retrieves data without modifying state.
Register the Hermoso MCP server in PolicyLayer and add a rule for google_business_search_keywords: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Hermoso. Nothing to install.
google_business_search_keywords is a Read tool with low risk. Read-only tools are generally safe to allow by default.
Yes. Add a rate_limit block to the google_business_search_keywords rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for google_business_search_keywords. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
google_business_search_keywords is provided by the Hermoso MCP server (https://app.hermoso.ai/mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
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