// MCP TOOL REFERENCE

GOOGLE ADS MCP SERVER TOOLS

142 tools from the Google Ads MCP Server MCP Server, categorised by risk level.

View the Google Ads MCP Server policy →
// ALL 142 GOOGLE ADS MCP SERVER TOOLS
READ 61 tools
Read google_ads_account_performance google_ads_account_performance Read google_ads_app_performance google_ads_app_performance Read google_ads_campaign_performance google_ads_campaign_performance Read google_ads_compare_ad_performance google_ads_compare_ad_performance Read google_ads_device_performance google_ads_device_performance Read google_ads_extension_performance_report google_ads_extension_performance_report Read google_ads_geographic_performance google_ads_geographic_performance Read google_ads_local_performance google_ads_local_performance Read google_ads_performance_forecaster google_ads_performance_forecaster Read google_ads_performance_insights google_ads_performance_insights Read google_ads_shopping_performance google_ads_shopping_performance Read google_ads_time_performance google_ads_time_performance Read google_ads_check_ad_approval_status Check ad approval and policy status. Read google_ads_get_ad_details Get detailed information about an ad. Read google_ads_get_ad_group_details Get detailed information about an ad group. Read google_ads_get_ad_group_performance google_ads_get_ad_group_performance Read google_ads_get_ad_performance google_ads_get_ad_performance Read google_ads_get_audience_performance google_ads_get_audience_performance Read google_ads_get_bid_recommendations google_ads_get_bid_recommendations Read google_ads_get_bid_simulator google_ads_get_bid_simulator Read google_ads_get_bidding_strategy_details google_ads_get_bidding_strategy_details Read google_ads_get_bidding_strategy_performance google_ads_get_bidding_strategy_performance Read google_ads_get_campaign_details Get detailed information about a campaign. Read google_ads_get_conversion_performance google_ads_get_conversion_performance Read google_ads_get_conversion_tag google_ads_get_conversion_tag Read google_ads_get_customer_match_status google_ads_get_customer_match_status Read google_ads_get_keyword_performance google_ads_get_keyword_performance Read google_ads_get_keyword_quality_score Get detailed quality score information for a keyword. Read google_ads_get_optimization_score google_ads_get_optimization_score Read google_ads_get_recommendation_history google_ads_get_recommendation_history Read google_ads_get_recommendation_insights google_ads_get_recommendation_insights Read google_ads_get_recommendations google_ads_get_recommendations Read google_ads_get_search_terms_for_keyword google_ads_get_search_terms_for_keyword Read google_ads_get_url_suffixes google_ads_get_url_suffixes Read google_ads_get_user_list_details google_ads_get_user_list_details Read google_ads_list_accounts google_ads_list_accounts Read google_ads_list_ad_groups google_ads_list_ad_groups Read google_ads_list_ads List all ads in an ad group. Read google_ads_list_bid_adjustments google_ads_list_bid_adjustments Read google_ads_list_bidding_strategies google_ads_list_bidding_strategies Read google_ads_list_conversion_actions google_ads_list_conversion_actions Read google_ads_list_keywords List all keywords in an ad group. Read google_ads_list_user_lists google_ads_list_user_lists Read google_ads_search_google_audiences google_ads_search_google_audiences Read google_ads_search_impression_share google_ads_search_impression_share Read google_ads_search_terms google_ads_search_terms Read google_ads_shopping_feed_status google_ads_shopping_feed_status Read google_ads_app_conversions google_ads_app_conversions Read google_ads_auction_insights google_ads_auction_insights Read google_ads_budget_recommendations google_ads_budget_recommendations Read google_ads_campaign_comparison google_ads_campaign_comparison Read google_ads_compare_periods google_ads_compare_periods Read google_ads_conversion_summary_report google_ads_conversion_summary_report Read google_ads_estimate_keyword_traffic google_ads_estimate_keyword_traffic Read google_ads_keyword_forecast google_ads_keyword_forecast Read google_ads_keyword_ideas google_ads_keyword_ideas Read google_ads_opportunity_finder google_ads_opportunity_finder Read google_ads_pmax_insights google_ads_pmax_insights Read google_ads_recommendations google_ads_recommendations Read google_ads_trend_analysis google_ads_trend_analysis Read google_ads_wasted_spend_analysis google_ads_wasted_spend_analysis
WRITE 77 tools
Write google_ads_batch_status_change google_ads_batch_status_change Write google_ads_add_audience_to_ad_group google_ads_add_audience_to_ad_group Write google_ads_add_audience_to_campaign google_ads_add_audience_to_campaign Write google_ads_add_call_extension google_ads_add_call_extension Write google_ads_add_callout_extension google_ads_add_callout_extension Write google_ads_add_campaign_exclusions google_ads_add_campaign_exclusions Write google_ads_add_keywords google_ads_add_keywords Write google_ads_add_location_extension google_ads_add_location_extension Write google_ads_add_negative_keywords google_ads_add_negative_keywords Write google_ads_add_price_extension google_ads_add_price_extension Write google_ads_add_promotion_extension google_ads_add_promotion_extension Write google_ads_add_shared_negative_keywords google_ads_add_shared_negative_keywords Write google_ads_add_sitelink_extension google_ads_add_sitelink_extension Write google_ads_add_structured_snippet google_ads_add_structured_snippet Write google_ads_apply_recommendation google_ads_apply_recommendation Write google_ads_apply_recommendations_by_type google_ads_apply_recommendations_by_type Write google_ads_assign_bidding_strategy google_ads_assign_bidding_strategy Write google_ads_assign_shared_budget google_ads_assign_shared_budget Write google_ads_auto_apply_safe_recommendations google_ads_auto_apply_safe_recommendations Write google_ads_batch_add_keywords google_ads_batch_add_keywords Write google_ads_batch_create_ad_groups google_ads_batch_create_ad_groups Write google_ads_batch_create_ads google_ads_batch_create_ads Write google_ads_batch_create_campaigns google_ads_batch_create_campaigns Write google_ads_batch_enable_campaigns google_ads_batch_enable_campaigns Write google_ads_batch_pause_campaigns google_ads_batch_pause_campaigns Write google_ads_batch_set_ad_group_url_suffixes google_ads_batch_set_ad_group_url_suffixes Write google_ads_batch_update_bids google_ads_batch_update_bids Write google_ads_batch_update_budgets google_ads_batch_update_budgets Write google_ads_budget_pacing google_ads_budget_pacing Write google_ads_bulk_add_keywords google_ads_bulk_add_keywords Write google_ads_bulk_apply_recommendations google_ads_bulk_apply_recommendations Write google_ads_bulk_dismiss_recommendations google_ads_bulk_dismiss_recommendations Write google_ads_bulk_update_ad_group_status google_ads_bulk_update_ad_group_status Write google_ads_bulk_update_ad_status google_ads_bulk_update_ad_status Write google_ads_bulk_update_keyword_bids google_ads_bulk_update_keyword_bids Write google_ads_create_ad_group google_ads_create_ad_group Write google_ads_create_app_campaign google_ads_create_app_campaign Write google_ads_create_asset_group google_ads_create_asset_group Write google_ads_create_bidding_strategy google_ads_create_bidding_strategy Write google_ads_create_campaign google_ads_create_campaign Write google_ads_create_conversion_action google_ads_create_conversion_action Write google_ads_create_local_campaign google_ads_create_local_campaign Write google_ads_create_performance_max_campaign google_ads_create_performance_max_campaign Write google_ads_create_product_group google_ads_create_product_group Write google_ads_create_responsive_search_ad google_ads_create_responsive_search_ad Write google_ads_create_shared_budget google_ads_create_shared_budget Write google_ads_create_shopping_campaign google_ads_create_shopping_campaign Write google_ads_create_user_list google_ads_create_user_list Write google_ads_dismiss_recommendation google_ads_dismiss_recommendation Write google_ads_duplicate_campaign google_ads_duplicate_campaign Write google_ads_import_from_csv google_ads_import_from_csv Write google_ads_set_ad_group_url_suffix google_ads_set_ad_group_url_suffix Write google_ads_set_ad_schedule_bid_adjustments google_ads_set_ad_schedule_bid_adjustments Write google_ads_set_attribution_model google_ads_set_attribution_model Write google_ads_set_audience_exclusions google_ads_set_audience_exclusions Write google_ads_set_audience_signals google_ads_set_audience_signals Write google_ads_set_campaign_languages google_ads_set_campaign_languages Write google_ads_set_campaign_locations google_ads_set_campaign_locations Write google_ads_set_campaign_schedule google_ads_set_campaign_schedule Write google_ads_set_campaign_url_suffix google_ads_set_campaign_url_suffix Write google_ads_set_device_bid_adjustments google_ads_set_device_bid_adjustments Write google_ads_store_visits google_ads_store_visits Write google_ads_update_ad_group google_ads_update_ad_group Write google_ads_update_ad_group_bid Update ad group CPC bid. Write google_ads_update_ad_group_status Update ad group status (enable, pause, or remove). Write google_ads_update_ad_status google_ads_update_ad_status Write google_ads_update_bidding_strategy google_ads_update_bidding_strategy Write google_ads_update_campaign google_ads_update_campaign Write google_ads_update_campaign_status_v2 Update campaign status (enable, pause, or remove). Write google_ads_update_conversion_action google_ads_update_conversion_action Write google_ads_update_keyword_bid google_ads_update_keyword_bid Write google_ads_update_keyword_status google_ads_update_keyword_status Write google_ads_upload_call_conversions google_ads_upload_call_conversions Write google_ads_upload_customer_match google_ads_upload_customer_match Write google_ads_upload_offline_conversions google_ads_upload_offline_conversions Write google_ads_upload_pmax_assets google_ads_upload_pmax_assets Write google_ads_upload_store_sales google_ads_upload_store_sales
EXECUTE 1 tools
Execute google_ads_custom_query google_ads_custom_query
FINANCIAL 1 tools
Financial google_ads_update_campaign_budget_v2 google_ads_update_campaign_budget_v2
OTHER 2 tools
Other google_ads_initialize google_ads_initialize Other google_ads_export_to_csv google_ads_export_to_csv

Route Google Ads MCP Server through PolicyLayer and every one of its 142 tools is checked against your policy before it runs.

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// FAQ
How many tools does the Google Ads MCP Server MCP server have? +

The Google Ads MCP Server MCP server exposes 142 tools across 5 categories: Read, Write, Execute, Financial, Other.

How do I enforce policies on Google Ads MCP Server tools? +

Route the Google Ads MCP Server server through the PolicyLayer gateway. Define allow, deny, or approval rules per tool in the dashboard; they are enforced on every call before it reaches the server.

What risk categories do Google Ads MCP Server tools fall into? +

Google Ads MCP Server tools are categorised as Read (61), Write (77), Execute (1), Financial (1), Other (2). Each category has a recommended default policy.

Enforce policy on every Google Ads MCP Server tool call.

Start from Google Ads MCP Server, add the rest of your stack, and see everything your agents can call. Then put policy on all of it.

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