create_responsive_search_ad · Google Ads MCP Server MCP

WHAT IT DOES

What create_responsive_search_ad does on Google Ads MCP Server

AI agents use create_responsive_search_ad to create or update resources in Google Ads MCP Server — usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Google Ads MCP Server environment.

WHY IT NEEDS A POLICY

Why create_responsive_search_ad needs a policy

This tool creates a new responsive search ad in Google Ads, which is a reversible write operation. It modifies the advertising account state by adding new ad content. While not destructive or financial in itself, misuse could lead to high cost through unnecessary ad creation or brand damage through inappropriate ad content. Severity is 'high' due to potential financial impact on ad spend and reputational risk.

From the tool's definition Tool name 'create_responsive_search_ad' indicates creation of a new ad resource. Server description confirms it is a 'read-write MCP server for managing Google Ads campaigns, ad groups, keywords, and ads'.

Attacks that exploit this kind of access

Recommended rule Ready

Verdict

create_responsive_search_ad Rate-limited

create_responsive_search_ad stays usable, but capped — an agent stuck in a loop can't make hundreds of changes a minute. Everything else on the server is denied unless you say otherwise.

View as policy code

policy.json

{
  "version": "1",
  "default": "deny",
  "tools": {
    "create_responsive_search_ad": {
      "limits": [
        {
          "counter": "create_responsive_search_ad_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}

LIMIT THIS TOOL →

Instant setup, no code required.

PolicyLayer is an MCP gateway: every tool call is checked against your rule before it reaches Google Ads MCP Server, so you can run agents against it safely.

FAQ

Questions about create_responsive_search_ad

What does the create_responsive_search_ad tool do? +

create_responsive_search_ad. It is categorised as a Write tool in the Google Ads MCP Server MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.

How do I enforce a policy on create_responsive_search_ad? +

Register the Google Ads MCP Server MCP server in PolicyLayer and add a rule for create_responsive_search_ad: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Google Ads MCP Server. Nothing to install.

What risk level is create_responsive_search_ad? +

create_responsive_search_ad is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.

Can I rate-limit create_responsive_search_ad? +

Yes. Add a rate_limit block to the create_responsive_search_ad rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.

How do I block create_responsive_search_ad completely? +

Set action: deny in the PolicyLayer policy for create_responsive_search_ad. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.

What MCP server provides create_responsive_search_ad? +

create_responsive_search_ad is provided by the Google Ads MCP Server MCP server (maxghenis/google-ads-mcp-rw). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.