google_ads_add_negative_keywords · Google Ads MCP Server MCP

WHAT IT DOES

What google_ads_add_negative_keywords does on Google Ads MCP Server

AI agents use google_ads_add_negative_keywords to create or update resources in Google Ads MCP Server — usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Google Ads MCP Server environment.

WHY IT NEEDS A POLICY

Why google_ads_add_negative_keywords needs a policy

Adding negative keywords modifies ad campaign configuration by excluding certain search terms—this is reversible data modification (Write category). Severity is medium because misconfiguration could reduce campaign effectiveness or waste budget, but changes are not destructive and can be corrected. The empty description reduces confidence from high to medium-high.

From the tool's definition Tool name 'google_ads_add_negative_keywords' combined with server context showing 'keyword operations' and 'campaign management' capabilities. The 'add' verb indicates content modification. Tool description is empty, lowering confidence.

Attacks that exploit this kind of access

Recommended rule Ready

Verdict

google_ads_add_negative_keywords Rate-limited

google_ads_add_negative_keywords stays usable, but capped — an agent stuck in a loop can't make hundreds of changes a minute. Everything else on the server is denied unless you say otherwise.

View as policy code

policy.json

{
  "version": "1",
  "default": "deny",
  "tools": {
    "google_ads_add_negative_keywords": {
      "limits": [
        {
          "counter": "google_ads_add_negative_keywords_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}

LIMIT THIS TOOL →

Instant setup, no code required.

PolicyLayer is an MCP gateway: every tool call is checked against your rule before it reaches Google Ads MCP Server, so you can run agents against it safely.

FAQ

Questions about google_ads_add_negative_keywords

What does the google_ads_add_negative_keywords tool do? +

google_ads_add_negative_keywords. It is categorised as a Write tool in the Google Ads MCP Server MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.

How do I enforce a policy on google_ads_add_negative_keywords? +

Register the Google Ads MCP Server MCP server in PolicyLayer and add a rule for google_ads_add_negative_keywords: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Google Ads MCP Server. Nothing to install.

What risk level is google_ads_add_negative_keywords? +

google_ads_add_negative_keywords is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.

Can I rate-limit google_ads_add_negative_keywords? +

Yes. Add a rate_limit block to the google_ads_add_negative_keywords rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.

How do I block google_ads_add_negative_keywords completely? +

Set action: deny in the PolicyLayer policy for google_ads_add_negative_keywords. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.

What MCP server provides google_ads_add_negative_keywords? +

google_ads_add_negative_keywords is provided by the Google Ads MCP Server MCP server (mikdeangelis/mcp-google-ads). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.