google_ads_create_callouts · Google Ads MCP Server MCP

WHAT IT DOES

What google_ads_create_callouts does on Google Ads MCP Server

AI agents use google_ads_create_callouts to create or update resources in Google Ads MCP Server — usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Google Ads MCP Server environment.

WHY IT NEEDS A POLICY

Why google_ads_create_callouts needs a policy

This tool creates new ad callouts (promotional snippets displayed in Google Ads), which modifies campaign assets reversibly. While the description is empty, the naming convention and sibling context clearly indicate a Write operation—creating marketing assets that can be deleted or modified later.

From the tool's definition Tool name 'google_ads_create_callouts' indicates creation of ad callouts in Google Ads. Sibling tools on this server (google_ads_create_ad_group, google_ads_create_campaign, google_ads_create_responsive_search_ad, google_ads_create_sitelinks,…

Attacks that exploit this kind of access

Recommended rule Ready

Verdict

google_ads_create_callouts Rate-limited

google_ads_create_callouts stays usable, but capped — an agent stuck in a loop can't make hundreds of changes a minute. Everything else on the server is denied unless you say otherwise.

View as policy code

policy.json

{
  "version": "1",
  "default": "deny",
  "tools": {
    "google_ads_create_callouts": {
      "limits": [
        {
          "counter": "google_ads_create_callouts_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}

LIMIT THIS TOOL →

Instant setup, no code required.

PolicyLayer is an MCP gateway: every tool call is checked against your rule before it reaches Google Ads MCP Server, so you can run agents against it safely.

FAQ

Questions about google_ads_create_callouts

What does the google_ads_create_callouts tool do? +

google_ads_create_callouts. It is categorised as a Write tool in the Google Ads MCP Server MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.

How do I enforce a policy on google_ads_create_callouts? +

Register the Google Ads MCP Server MCP server in PolicyLayer and add a rule for google_ads_create_callouts: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Google Ads MCP Server. Nothing to install.

What risk level is google_ads_create_callouts? +

google_ads_create_callouts is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.

Can I rate-limit google_ads_create_callouts? +

Yes. Add a rate_limit block to the google_ads_create_callouts rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.

How do I block google_ads_create_callouts completely? +

Set action: deny in the PolicyLayer policy for google_ads_create_callouts. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.

What MCP server provides google_ads_create_callouts? +

google_ads_create_callouts is provided by the Google Ads MCP Server MCP server (mikdeangelis/mcp-google-ads). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.