Creates a new ad within an ad set. Args: - ad_account_id (string): Ad account ID - adset_id (string): Parent ad set ID - name (string): Ad name - creative_id (string): Ad creative ID (from meta_list_ad_creatives or meta_create_ad_creative) - status (string): ACTIVE or PAUSED (default PAUSED) Retu...
AI agents use meta_create_ad to create or update resources in Meta MCP Server — usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Meta MCP Server environment.
The tool creates a new ad within an ad set, which is a reversible data modification operation (the ad can be paused, deleted, or modified later). It does not execute arbitrary code, delete data irreversibly, or move money directly.
From the tool's definition Tool description states 'Creates a new ad' and accepts parameters like ad_account_id, adset_id, name, creative_id, and status. This is explicitly a creation operation that modifies the ad account state by adding a new ad resource.
Documented attack patterns abuse exactly the kind of access meta_create_ad gives an agent:
PolicyLayer is an MCP gateway — it sits between your AI agents and Meta MCP Server, and nothing reaches the server without passing your rules. This is the rule we recommend for meta_create_ad:
{
"version": "1",
"default": "deny",
"tools": {
"meta_create_ad": {
"limits": [
{
"counter": "meta_create_ad_rate",
"window": "minute",
"max": 30,
"scope": "grant"
}
]
}
}
} meta_create_ad stays usable, but capped — an agent stuck in a loop can't make hundreds of changes a minute. Everything else on the server is denied unless you say otherwise.
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Creates a new ad within an ad set. Args: - ad_account_id (string): Ad account ID - adset_id (string): Parent ad set ID - name (string): Ad name - creative_id (string): Ad creative ID (from meta_list_ad_creatives or meta_create_ad_creative) - status (string): ACTIVE or PAUSED (default PAUSED) Returns the new ad ID. It is categorised as a Write tool in the Meta MCP Server MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.
Register the Meta MCP Server MCP server in PolicyLayer and add a rule for meta_create_ad: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Meta MCP Server. Nothing to install.
meta_create_ad is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.
Yes. Add a rate_limit block to the meta_create_ad rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for meta_create_ad. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
meta_create_ad is provided by the Meta MCP Server MCP server (oliverames/meta-mcp-server). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Start from Meta MCP Server, add the rest of your stack, and see everything your agents can call. Then put policy on all of it.
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200 Meta MCP Server tools catalogued and risk-classified — across an index of 43,000+ MCP servers.