gads_campaign_audience_targeting

Audiences attached to campaigns with targeting setting (observation vs targeting) and bid modifier. Shows both inclusion and exclusion lists.

Server Google Ads zleventer/google-ads-mcp-npm
Category Read
Risk class Low
Parameters 00 required

What gads_campaign_audience_targeting does on Google Ads

AI agents call gads_campaign_audience_targeting to retrieve information from Google Ads without modifying anything — typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.

Why gads_campaign_audience_targeting needs a policy

This tool retrieves and displays audience targeting configuration data (inclusion/exclusion lists, targeting settings, bid modifiers) attached to campaigns. It performs a read-only query with no side effects, no data modification, no code execution, and no irreversible actions. The verb 'shows' confirms passive retrieval rather than active modification.

From the tool's definition Tool name indicates 'audience_targeting' retrieval; description states 'Shows both inclusion and exclusion lists' with targeting settings and bid modifiers — purely informational queries about existing campaign configurations with no modification, deletion,…

Questions about gads_campaign_audience_targeting

What does the gads_campaign_audience_targeting tool do? +

Audiences attached to campaigns with targeting setting (observation vs targeting) and bid modifier. Shows both inclusion and exclusion lists. It is categorised as a Read tool in the Google Ads MCP Server, which means it retrieves data without modifying state.

How do I enforce a policy on gads_campaign_audience_targeting? +

Register the Google Ads MCP server in PolicyLayer and add a rule for gads_campaign_audience_targeting: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Google Ads. Nothing to install.

What risk level is gads_campaign_audience_targeting? +

gads_campaign_audience_targeting is a Read tool with low risk. Read-only tools are generally safe to allow by default.

Can I rate-limit gads_campaign_audience_targeting? +

Yes. Add a rate_limit block to the gads_campaign_audience_targeting rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.

How do I block gads_campaign_audience_targeting completely? +

Set action: deny in the PolicyLayer policy for gads_campaign_audience_targeting. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.

What MCP server provides gads_campaign_audience_targeting? +

gads_campaign_audience_targeting is provided by the Google Ads MCP server (zleventer/google-ads-mcp-npm). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.

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