Conversions and conversion value broken down by campaign × conversion action. Sorted by conversions desc. Default last 28 days.
AI agents call gads_conversions_by_campaign to retrieve information from Google Ads without modifying anything — typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.
This tool queries and retrieves historical conversion metrics and analytics data from Google Ads without modifying any settings, campaigns, budgets, or account state. It performs aggregation and filtering of read-only performance data. The low severity reflects that exposure of this data to an AI agent poses minimal risk—the agent cannot change campaigns, spend money, delete data, or trigger external actions.
From the tool's definition Tool description states it retrieves 'Conversions and conversion value broken down by campaign × conversion action' with sorting and time-range filtering.
Attacks that exploit this kind of access
Conversions and conversion value broken down by campaign × conversion action. Sorted by conversions desc. Default last 28 days. It is categorised as a Read tool in the Google Ads MCP Server, which means it retrieves data without modifying state.
Register the Google Ads MCP server in PolicyLayer and add a rule for gads_conversions_by_campaign: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Google Ads. Nothing to install.
gads_conversions_by_campaign is a Read tool with low risk. Read-only tools are generally safe to allow by default.
Yes. Add a rate_limit block to the gads_conversions_by_campaign rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for gads_conversions_by_campaign. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
gads_conversions_by_campaign is provided by the Google Ads MCP server (zleventer/google-ads-mcp-npm). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Every MCP server has a record like this.
Type a name, get the same breakdown: verified identity, auth posture, risk grade, capabilities, recommended policy.
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