Keyword-level performance with match type, quality score, clicks, cost, conversions. Filter by campaign_id or ad_group_id. Default last 28 days, enabled keywords.
AI agents call gads_keyword_performance to retrieve information from Google Ads without modifying anything — typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.
This tool retrieves and queries keyword performance data from Google Ads. It reads metrics (clicks, cost, conversions, quality score) and applies filters, but has no side effects — it does not modify, create, delete, or trigger any operations.
From the tool's definition Keyword-level performance with match type, quality score, clicks, cost, conversions. Filter by campaign_id or ad_group_id. Default last 28 days, enabled keywords.
Attacks that exploit this kind of access
Keyword-level performance with match type, quality score, clicks, cost, conversions. Filter by campaign_id or ad_group_id. Default last 28 days, enabled keywords. It is categorised as a Read tool in the Google Ads MCP Server, which means it retrieves data without modifying state.
Register the Google Ads MCP server in PolicyLayer and add a rule for gads_keyword_performance: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Google Ads. Nothing to install.
gads_keyword_performance is a Read tool with low risk. Read-only tools are generally safe to allow by default.
Yes. Add a rate_limit block to the gads_keyword_performance rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for gads_keyword_performance. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
gads_keyword_performance is provided by the Google Ads MCP server (zleventer/google-ads-mcp-npm). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Every MCP server has a record like this.
Type a name, get the same breakdown: verified identity, auth posture, risk grade, capabilities, recommended policy.
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