Search terms that triggered ads (the actual user queries, not your keywords). Essential for finding wasted spend and negative keyword candidates. Default last 28 days.
AI agents call gads_search_terms_report to retrieve information from Google Ads without modifying anything — typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.
This tool queries historical search term and ad performance data from Google Ads for analysis and reporting. It enables reading/accessing data to identify optimization opportunities (negative keywords, wasted spend) but does not modify campaigns, budgets, keywords, or any account settings.
From the tool's definition Tool description states it retrieves 'Search terms that triggered ads' and provides 'the actual user queries' for reporting purposes. Words like 'report' and 'finding' (analysis) indicate data retrieval with no modification or deletion.
Attacks that exploit this kind of access
Search terms that triggered ads (the actual user queries, not your keywords). Essential for finding wasted spend and negative keyword candidates. Default last 28 days. It is categorised as a Read tool in the Google Ads MCP Server, which means it retrieves data without modifying state.
Register the Google Ads MCP server in PolicyLayer and add a rule for gads_search_terms_report: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Google Ads. Nothing to install.
gads_search_terms_report is a Read tool with low risk. Read-only tools are generally safe to allow by default.
Yes. Add a rate_limit block to the gads_search_terms_report rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for gads_search_terms_report. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
gads_search_terms_report is provided by the Google Ads MCP server (zleventer/google-ads-mcp-npm). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Every MCP server has a record like this.
Type a name, get the same breakdown: verified identity, auth posture, risk grade, capabilities, recommended policy.
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