create_campaign

Create a marketing campaign (email, SMS, or WhatsApp) in DRAFT. For email channelConfig, use subject + htmlBody + optional plainTextBody. recipientSource="list" is accepted as an alias for "individual".

SERVERFavCRM SOURCEhttps://api.favcrm.io/mcp
Medium RISK CLASS
Category Write
Parameters 82 required
Recommended Rate-limitedsee the rule below
Registry record Grade F, identity unverified Pull the record →

This record as markdown: /tools/io-favcrm-favcrm/create-campaign.md

What create_campaign does on FavCRM

AI agents use create_campaign to create or update resources in FavCRM, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your FavCRM environment.

ParameterTypeRequiredDescription
name string Yes Campaign name (internal)
status string Default DRAFT
channel string Yes email | sms | whatsapp | push
segmentId object Required if recipientSource="segment"
scheduledAt object ISO datetime for scheduled send (status must be SCHEDULED)
recipientIds array Required if recipientSource="individual", "list", or "csv"; values are account IDs
channelConfig object Channel-specific config: subject + htmlBody for email, body for sms/whatsapp, templateId, etc. Legacy email html is normalized to htmlBody.
recipientSource string Where to source recipients from. "list" is normalized to "individual".

Parameters from the server's own tool schema.

Why create_campaign is rated Medium

This tool creates new marketing campaign records but does not execute, delete, or send them (they remain in DRAFT state). It is a Write operation because it creates and modifies data reversibly. Severity is medium because a misused campaign could be created with malicious content targeting customer lists, but the draft status provides a safety boundary—it does not automatically send or execute.

From the tool's definition Tool description states 'Create a marketing campaign (email, SMS, or WhatsApp) in DRAFT', indicating it creates new data records. The mention of draft status shows the action is reversible (campaigns can be edited or deleted before sending).

Questions about create_campaign

What does the create_campaign tool do? +

Create a marketing campaign (email, SMS, or WhatsApp) in DRAFT. For email channelConfig, use subject + htmlBody + optional plainTextBody. recipientSource="list" is accepted as an alias for "individual". It is categorised as a Write tool in the FavCRM MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.

What parameters does create_campaign accept? +

create_campaign accepts 8 parameters: name, status, channel, segmentId, scheduledAt, recipientIds, channelConfig, recipientSource. Required: name, channel. The full parameter table on this page comes from the server's own tool schema.

How do I enforce a policy on create_campaign? +

Register the FavCRM MCP server in PolicyLayer and add a rule for create_campaign: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches FavCRM. Nothing to install.

What risk level is create_campaign? +

create_campaign is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.

Can I rate-limit create_campaign? +

Yes. Add a rate_limit block to the create_campaign rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.

How do I block create_campaign completely? +

Set action: deny in the PolicyLayer policy for create_campaign. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.

What MCP server provides create_campaign? +

create_campaign is provided by the FavCRM MCP server (https://api.favcrm.io/mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.

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