Creates a Responsive Search Ad (RSA) in the specified ad
AI agents use google_ads_ads_create to create or update resources in Mureo — usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Mureo environment.
This tool creates new advertising content within Google Ads, which modifies the customer's ad account state by adding a new ad resource. While creations are Write-category actions, the severity is high because an AI agent operating this autonomously without guardrails could create ineffective, policy-violating, or brand-damaging ads at scale, or exhaust budget on unwanted ad variants.
From the tool's definition Creates a Responsive Search Ad (RSA) in the specified ad group — the verb 'Creates' and action of instantiating a new ad demonstrates data creation. This is reversible (ads can be paused/deleted), not irreversible destruction.
Documented attack patterns abuse exactly the kind of access google_ads_ads_create gives an agent:
PolicyLayer is an MCP gateway — it sits between your AI agents and Mureo, and nothing reaches the server without passing your rules. This is the rule we recommend for google_ads_ads_create:
{
"version": "1",
"default": "deny",
"tools": {
"google_ads_ads_create": {
"limits": [
{
"counter": "google_ads_ads_create_rate",
"window": "minute",
"max": 30,
"scope": "grant"
}
]
}
}
} google_ads_ads_create stays usable, but capped — an agent stuck in a loop can't make hundreds of changes a minute. Everything else on the server is denied unless you say otherwise.
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Creates a Responsive Search Ad (RSA) in the specified ad. It is categorised as a Write tool in the Mureo MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.
Register the Mureo MCP server in PolicyLayer and add a rule for google_ads_ads_create: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Mureo. Nothing to install.
google_ads_ads_create is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.
Yes. Add a rate_limit block to the google_ads_ads_create rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for google_ads_ads_create. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
google_ads_ads_create is provided by the Mureo MCP server (logly/mureo). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Start from Mureo, add the rest of your stack, and see everything your agents can call. Then put policy on all of it.
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185 Mureo tools catalogued and risk-classified — across an index of 43,000+ MCP servers.