// MCP TOOL REFERENCE

MUREO TOOLS

185 tools from the Mureo MCP Server, categorised by risk level.

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// ALL 185 MUREO TOOLS
READ 103 tools
Read google_ads_ad_performance_compare Rank ENABLED ads within a single Google Ads ad group and Read google_ads_ad_performance_report Report per-ad performance across Google Ads ad_group_ad Read google_ads_conversions_performance Report Google Ads conversions broken down by Read google_ads_network_performance_report Report Google Ads performance split by ad network — Google Read google_ads_performance_analyze Diagnose a single Google Ads campaign by composing Read google_ads_performance_report Aggregate campaign-level performance metrics for a Google Ads Read meta_ads_analysis_performance Produces an operator-ready performance review for a Meta Ads Read analysis_anomalies_check Detect anomalies for one campaign by comparing its current Read google_ads_accounts_list Lists all Google Ads accounts accessible under the configured Read google_ads_ad_groups_list Lists ad groups in a Google Ads account, optionally scoped to Read google_ads_ads_list Lists ads in a Google Ads account, optionally scoped to one Read google_ads_ads_policy_details Fetches the Google Ads policy review result for a single ad, Read google_ads_auction_insights_analyze Interpret a campaign Read google_ads_auction_insights_get Fetch raw impression-share metrics for one Google Ads Read google_ads_bid_adjustments_get List every campaign_criterion row that has a non-null Read google_ads_budget_efficiency Score budget allocation efficiency across every ENABLED Read google_ads_budget_get Fetches the campaign-budget record attached to a campaign. Read google_ads_callouts_list List callout extension assets linked to a Google Ads Read google_ads_campaigns_diagnose Explains why a campaign is not serving or is under-delivering. Read google_ads_campaigns_get Fetches the full detail record for a single campaign by ID. Read google_ads_campaigns_list Lists campaigns in a Google Ads account with optional status Read google_ads_change_history_list List the most recent change_event rows on a Google Ads Read google_ads_conversions_get Fetch one conversion action Read google_ads_conversions_list List every conversion action configured on the Google Read google_ads_conversions_tag Fetch the HTML/JavaScript tag snippets for a Google Ads Read google_ads_cost_increase_investigate Investigate the root cause of a Google Ads cost spike or Read google_ads_cpc_detect_trend Detect rising/falling CPC trends in a Google Ads campaign Read google_ads_creative_research Collect every input an LLM needs to draft or refresh Read google_ads_device_analyze Compare Google Ads campaign performance across device Read google_ads_device_targeting_get Get the device targeting state for a Google Ads Read google_ads_health_check_all Screen every campaign in the Google Ads account by Read google_ads_keywords_audit Runs a holistic keyword-portfolio audit for a campaign and Read google_ads_keywords_cross_adgroup_duplicates Finds the same text+match_type keyword appearing across Read google_ads_keywords_diagnose Reports quality-score and delivery-status issues across every Read google_ads_keywords_list Lists keyword criteria in a Google Ads account, optionally Read google_ads_keywords_suggest Generates new keyword ideas from seed terms using the Google Read google_ads_landing_page_analyze Fetch a landing page over HTTP(S) and extract structured Read google_ads_location_targeting_list List every LOCATION campaign_criterion on a Google Ads Read google_ads_monitoring_cpa_goal Evaluate a Google Ads campaign Read google_ads_monitoring_cv_goal Evaluate a Google Ads campaign Read google_ads_monitoring_delivery_goal Check whether a Google Ads campaign is actively delivering Read google_ads_monitoring_zero_conversions Diagnose a Google Ads campaign that is not acquiring Read google_ads_negative_keywords_list Lists campaign-level negative keyword criteria for a single Read google_ads_negative_keywords_suggest Analyses recent search-term performance and returns suggested Read google_ads_recommendations_list List Google Read google_ads_rsa_assets_analyze Split Responsive Search Ad asset performance within a Read google_ads_rsa_assets_audit Audit Responsive Search Ad assets against Google Read google_ads_search_terms_analyze Analyze keyword/search-term overlap and N-gram distribution Read google_ads_search_terms_report List actual user search queries that triggered ads in the Read google_ads_search_terms_review Score every search term in a Google Ads campaign against six Read google_ads_sitelinks_list List sitelink assets attached to a Google Ads campaign, Read meta_ads_ad_rules_get Fetches the full detail record for a single Automated Rule Read meta_ads_ad_rules_list Lists Meta Automated Rules configured in the ad account. Read meta_ads_ad_sets_get Fetches the full detail record for a single ad set, including Read meta_ads_ad_sets_list Lists ad sets in a Meta Ads account, optionally scoped to a Read meta_ads_ads_get Fetches the full detail record for a single ad, including Read meta_ads_ads_list Lists ads in a Meta Ads account, optionally scoped to one ad Read meta_ads_analysis_audience Scores delivery efficiency across age × gender segments and Read meta_ads_analysis_cost Diagnoses root causes of rising spend or degrading CPA on a Read meta_ads_analysis_placements Scores delivery efficiency across Meta placements (Facebook Read meta_ads_analysis_suggest_creative Generates concrete creative-improvement suggestions for a Read meta_ads_audiences_get Fetches the full detail record for a single Custom Audience, Read meta_ads_audiences_list Lists Custom Audiences in a Meta Ads account. Returns id, Read meta_ads_campaigns_get Fetches the full detail record for a single campaign by ID. Read meta_ads_campaigns_list Lists campaigns in a Meta Ads account with optional status Read meta_ads_catalogs_get Fetches the full detail record for a single Product Catalog. Read meta_ads_catalogs_list Lists Meta Commerce Catalogs owned by a Business. Returns Read meta_ads_creatives_list Lists AdCreative resources in a Meta Ads account. Returns id, Read meta_ads_feeds_list Lists product feeds configured for a Product Catalog. Read meta_ads_insights_breakdown Pulls delivery metrics for a campaign broken down along one Read meta_ads_insights_report Pulls raw delivery metrics from Meta Graph API Insights for Read meta_ads_instagram_accounts Lists Instagram Business / Creator accounts linked to the Read meta_ads_instagram_media Lists recent media (posts, reels, carousels) for a linked Read meta_ads_lead_forms_get Fetches the full detail record for a single lead form, Read meta_ads_lead_forms_list Lists lead forms configured for a Facebook Page. Returns id, Read meta_ads_leads_get Retrieves submitted leads for a single form. Returns per Read meta_ads_leads_get_by_ad Retrieves leads attributed to a specific ad, regardless of Read meta_ads_page_posts_list Lists published posts on a Facebook Page. Returns id Read meta_ads_pixels_events Lists distinct event types the pixel has received recently, Read meta_ads_pixels_get Fetches the full detail record for a single Meta Pixel. Read meta_ads_pixels_list Lists Meta Pixels available in the ad account. Returns id, Read meta_ads_pixels_stats Returns aggregated pixel-event counts over a rolling time Read meta_ads_products_get Fetches the full detail record for a single catalog product. Read meta_ads_products_list Lists products in a Product Catalog. Returns id, Read meta_ads_split_tests_get Fetches the full detail record for a single Split Test Read meta_ads_split_tests_list Lists Split Tests (A/B Tests, internally called Studies in Read mureo_analytics_modules_list List analytics modules registered for each integrated Read mureo_consult_advisor Consult external advisor MCP servers (vector search) for Read mureo_learning_insights_get Load every insight previously saved via /learn from the Read mureo_state_get Read STATE.json and return its parsed v2 document: Read mureo_strategy_get Read STRATEGY.md and return its raw markdown text plus an Read search_console_analytics_compare_periods Query Search Console search analytics twice and return Read search_console_analytics_device_breakdown Get device breakdown for a site. Read search_console_analytics_query Query the Search Console Search Analytics API for organic Read search_console_analytics_top_pages Get top pages for a site. Read search_console_analytics_top_queries Get top search queries for a site. Read search_console_sitemaps_list List every sitemap registered against a Search Console Read search_console_sites_get Fetch metadata and the current user Read search_console_sites_list List every Search Console property the authenticated Read search_console_url_inspection_inspect Inspect a single URL Read google_ads_schedule_targeting_list List the ad-schedule (day-of-week + hour-of-day) targeting Read meta_ads_analysis_compare_ads Runs an A/B-style comparison of ads inside a single ad set, Read rollback_plan_get Inspect the reversal plan for a recorded action_log entry in
WRITE 64 tools
Write google_ads_keywords_pause Sets the status of a single keyword criterion to PAUSED. Write meta_ads_ads_pause Pauses a single ad by setting its status to PAUSED. Write meta_ads_campaigns_pause Pauses a single campaign by setting its status to PAUSED. Write meta_ads_lead_forms_duplicate Duplicates a lead form under the same (or another) Page. Write mureo_state_action_log_append Atomically append a single action_log entry to STATE.json. Write search_console_sitemaps_submit Submit a sitemap URL to Google Search Console for the given Write google_ads_ad_groups_create Creates a new ad group inside an existing campaign. Returns Write google_ads_ad_groups_update Updates one or more settings on an existing ad group. Partial Write google_ads_ads_create Creates a Responsive Search Ad (RSA) in the specified ad Write google_ads_ads_create_display Creates a Responsive Display Ad (RDA) in a DISPLAY campaign Write google_ads_ads_update Updates the creative copy of an existing Responsive Search Ad Write google_ads_ads_update_status Sets the delivery status of a single ad to ENABLED, PAUSED, Write google_ads_assets_upload_image Upload a local image file to Google Ads as an image Asset Write google_ads_bid_adjustments_update Update the bid_modifier of a single campaign_criterion. Write google_ads_budget_create Creates a new campaign budget that can be attached to one or Write google_ads_budget_update Sets the daily amount on an existing campaign budget. Mutating Write google_ads_callouts_create Create a callout Asset and link it to a Google Ads Write google_ads_campaigns_create Creates a new Search or Display campaign in the specified Write google_ads_campaigns_update Updates one or more settings on an existing campaign. Partial Write google_ads_campaigns_update_status Sets the delivery status of a single campaign to ENABLED, Write google_ads_conversions_create Create a new Google Ads conversion action. Returns Write google_ads_conversions_update Update fields on an existing Google Ads conversion Write google_ads_device_targeting_set Toggle device delivery on a Google Ads campaign by Write google_ads_keywords_add Adds one or more keyword criteria to a single ad group. Write google_ads_location_targeting_update Add and/or remove location criteria on a Google Ads Write google_ads_negative_keywords_add Adds one or more campaign-level negative keywords. These Write google_ads_negative_keywords_add_to_ad_group Adds one or more ad group-level negative keywords. Scope is Write google_ads_recommendations_apply Apply one Google Ads recommendation by resource name. Write google_ads_schedule_targeting_update Add and/or remove ad-schedule criteria on a Google Ads Write google_ads_sitelinks_create Create a sitelink Asset and link it to a Google Ads Write meta_ads_ad_rules_create Creates a new Automated Rule that Meta evaluates on the Write meta_ads_ad_rules_update Updates fields on an existing Automated Rule. Partial Write meta_ads_ad_sets_create Creates a new ad set inside an existing campaign. Returns the Write meta_ads_ad_sets_enable Resumes a paused ad set by setting its status to ACTIVE. The Write meta_ads_ad_sets_pause Pauses a single ad set by setting its status to PAUSED. Write meta_ads_ad_sets_update Updates one or more settings on an existing ad set. Partial Write meta_ads_ads_create Creates a new ad inside an existing ad set, binding it to a Write meta_ads_ads_enable Resumes a paused ad by setting its status to ACTIVE. The Write meta_ads_ads_update Updates fields on an existing ad. Partial update. Returns the Write meta_ads_audiences_create Creates a Custom Audience in a Meta Ads account. Returns the Write meta_ads_audiences_create_lookalike Creates a Lookalike Audience from an existing source Write meta_ads_campaigns_create Creates a new campaign in the specified Meta Ads account. Write meta_ads_campaigns_enable Resumes a paused campaign by setting its status to ACTIVE. Write meta_ads_campaigns_update Updates fields on an existing campaign. Partial update — only Write meta_ads_catalogs_create Creates a new Product Catalog under a Meta Business. Returns Write meta_ads_conversions_send_lead Sends a single Lead event via the Meta Conversions API. Write meta_ads_creatives_create Creates a single-image Meta Ads AdCreative. Returns the new Write meta_ads_creatives_create_carousel Creates a Carousel AdCreative with 2–10 swipeable cards. Write meta_ads_creatives_create_collection Creates a Collection AdCreative that pulls products from a Write meta_ads_creatives_create_dynamic Creates a Dynamic Creative — Meta auto-generates and Write meta_ads_creatives_create_lead Creates a Lead Ad AdCreative attached to a Meta Instant Write meta_ads_creatives_upload_image Uploads an image to the Meta Ads account by fetching it from Write meta_ads_feeds_create Creates a scheduled product feed that imports products into Write meta_ads_images_upload_file Uploads an image from a local file path to the Meta Ads Write meta_ads_lead_forms_create Creates a new lead form on a Facebook Page. Returns the new Write meta_ads_lead_forms_update Changes a lead form Write meta_ads_leads_export_csv Fetches all leads for a lead form and writes them to a Write meta_ads_products_add Adds a single product to a Meta Product Catalog. Returns the Write meta_ads_products_update Updates one or more fields on an existing catalog product. Write meta_ads_split_tests_create Creates a new Split Test. Returns the new study_id. Write meta_ads_videos_upload Uploads a video to the Meta Ads account by fetching it from Write meta_ads_videos_upload_file Uploads a video from a local file path to the Meta Ads Write mureo_state_upsert_campaign Atomically upsert a CampaignSnapshot into STATE.json (root Write mureo_strategy_set Atomically replace STRATEGY.md with the provided markdown.
DESTRUCTIVE 11 tools
Destructive google_ads_callouts_remove Detach a callout asset from a Google Ads campaign by Destructive google_ads_conversions_remove Archive (status=REMOVED) a Google Ads conversion action. Destructive google_ads_keywords_remove Removes (soft-deletes) a single keyword criterion from an ad Destructive google_ads_negative_keywords_remove Removes a single campaign-level negative keyword. Returns the Destructive google_ads_sitelinks_remove Detach a sitelink asset from a Google Ads campaign by Destructive meta_ads_ad_rules_delete Deletes an Automated Rule. Returns a success flag. Destructive meta_ads_audiences_delete Deletes a Custom Audience. Returns a success flag. Destructive meta_ads_catalogs_delete Deletes a Product Catalog. Returns a success flag. Destructive meta_ads_products_delete Deletes a single catalog product. Returns a success flag. Destructive meta_ads_split_tests_end Ends a running Split Test immediately, before its scheduled Destructive rollback_apply Execute the rollback plan for action_log[index]. The reversal
EXECUTE 4 tools
Execute google_ads_btob_optimizations Run three B2B-specific optimization checks (ad schedule, Execute google_ads_capture_screenshot Capture a URL screenshot in PNG format (for message match evaluation) Execute meta_ads_conversions_send Sends a batch of arbitrary conversion events to the Meta Execute meta_ads_conversions_send_purchase Sends a single Purchase event via the Meta Conversions API —
FINANCIAL 3 tools
Financial google_ads_budget_reallocation Propose a budget reallocation plan by cutting up to 20% Financial meta_ads_instagram_boost Boosts an organic Instagram post by creating a paid ad Financial meta_ads_page_posts_boost Boosts an existing Facebook Page post by creating a paid

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// FAQ
How many tools does the Mureo MCP server have? +

The Mureo MCP server exposes 185 tools across 5 categories: Read, Write, Destructive, Execute, Financial.

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Route the Mureo server through the PolicyLayer gateway. Define allow, deny, or approval rules per tool in the dashboard; they are enforced on every call before it reaches the server.

What risk categories do Mureo tools fall into? +

Mureo tools are categorised as Read (103), Write (64), Destructive (11), Execute (4), Financial (3). Each category has a recommended default policy.

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