meta_ads_audiences_create_lookalike

What meta_ads_audiences_create_lookalike does on Mureo

AI agents use meta_ads_audiences_create_lookalike to create or update resources in Mureo, usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Mureo environment.

Why meta_ads_audiences_create_lookalike is rated Medium

This tool creates new advertising audiences, which is a reversible but consequential modification to Meta Ads account configuration. While audiences can typically be deleted, their creation and use can incur advertising costs and impact campaign performance. Classified as Write rather than Financial because the tool itself does not move money—it creates an asset that may subsequently be used in paid campaigns.

From the tool's definition Tool name explicitly states 'create' and description states 'Creates a Lookalike Audience'. This irreversibly creates a new advertising audience in Meta Ads, modifying the account state.

The rule that runs meta_ads_audiences_create_lookalike safely

PolicyLayer is an MCP gateway: it sits between your AI agents and Mureo, and checks every tool call against a rule you set before the call runs. Nothing changes on the server itself. For meta_ads_audiences_create_lookalike, this is the rule to start with:

{
  "version": "1",
  "default": "deny",
  "tools": {
    "meta_ads_audiences_create_lookalike": {
      "limits": [
        {
          "counter": "meta_ads_audiences_create_lookalike_rate",
          "window": "minute",
          "max": 30,
          "scope": "grant"
        }
      ]
    }
  }
}

Questions about meta_ads_audiences_create_lookalike