Creates a Lead Ad AdCreative attached to a Meta Instant
AI agents use meta_ads_creatives_create_lead to create or update resources in Mureo — usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Mureo environment.
This tool creates new advertising creatives in Meta Ads, which is a reversible write operation. While it doesn't delete data (Destructive) or move money directly (Financial), the severity is elevated to 'high' because: (1) it directly impacts paid advertising spend by creating ad creatives that will be served to users, (2) an AI agent with unconstrained access could create misleading or harmful lead-generation ads…
From the tool's definition Tool name explicitly contains 'create' and description states 'Creates a Lead Ad AdCreative'. This is a create operation that modifies advertising data by generating new creative assets in Meta Ads.
Documented attack patterns abuse exactly the kind of access meta_ads_creatives_create_lead gives an agent:
PolicyLayer is an MCP gateway — it sits between your AI agents and Mureo, and nothing reaches the server without passing your rules. This is the rule we recommend for meta_ads_creatives_create_lead:
{
"version": "1",
"default": "deny",
"tools": {
"meta_ads_creatives_create_lead": {
"limits": [
{
"counter": "meta_ads_creatives_create_lead_rate",
"window": "minute",
"max": 30,
"scope": "grant"
}
]
}
}
} meta_ads_creatives_create_lead stays usable, but capped — an agent stuck in a loop can't make hundreds of changes a minute. Everything else on the server is denied unless you say otherwise.
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Creates a Lead Ad AdCreative attached to a Meta Instant. It is categorised as a Write tool in the Mureo MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.
Register the Mureo MCP server in PolicyLayer and add a rule for meta_ads_creatives_create_lead: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Mureo. Nothing to install.
meta_ads_creatives_create_lead is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.
Yes. Add a rate_limit block to the meta_ads_creatives_create_lead rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for meta_ads_creatives_create_lead. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
meta_ads_creatives_create_lead is provided by the Mureo MCP server (logly/mureo). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Start from Mureo, add the rest of your stack, and see everything your agents can call. Then put policy on all of it.
Free to start. No card required.
185 Mureo tools catalogued and risk-classified — across an index of 43,000+ MCP servers.