Get demographic targeting options. Args: access_token: Meta API access token (optional - will use cached token if not provided) demographic_class: Type of demographics to retrieve. Options: 'demographics', 'life_events', 'industries', 'income', 'family_statuses', 'user_device', 'user_os' (default...
AI agents call search_demographics to retrieve information from Meta Ads MCP without modifying anything — typically the context-gathering step in research, monitoring, and reporting workflows, before the agent takes action elsewhere.
This tool performs a data retrieval operation with no side effects. It queries Meta's API to fetch available demographic targeting parameters that can be used for ad targeting, but does not create, modify, delete, or execute any campaigns or financial transactions. The function is purely informational and supports the analysis phase of ad campaign management.
From the tool's definition Tool retrieves demographic targeting options by querying available demographic classes ('demographics', 'life_events', 'industries', etc.) and returns JSON data with id, name, audience_size bounds, path, and description.
Documented attack patterns abuse exactly the kind of access search_demographics gives an agent:
PolicyLayer is an MCP gateway — it sits between your AI agents and Meta Ads MCP, and nothing reaches the server without passing your rules. This is the rule we recommend for search_demographics:
{
"version": "1",
"default": "deny",
"tools": {
"search_demographics": {}
}
}search_demographics is read-only, so it stays allowed — but everything else on the server is denied unless you say otherwise.
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Get demographic targeting options. Args: access_token: Meta API access token (optional - will use cached token if not provided) demographic_class: Type of demographics to retrieve. Options: 'demographics', 'life_events', 'industries', 'income', 'family_statuses', 'user_device', 'user_os' (default: 'demographics') limit: Maximum number of results to return (default: 50) Returns: JSON string containing demographic targeting options with id, name, audience_size bounds, path, and description. It is categorised as a Read tool in the Meta Ads MCP MCP Server, which means it retrieves data without modifying state.
Register the Meta Ads MCP server in PolicyLayer and add a rule for search_demographics: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Meta Ads MCP. Nothing to install.
search_demographics is a Read tool with low risk. Read-only tools are generally safe to allow by default.
Yes. Add a rate_limit block to the search_demographics rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for search_demographics. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
search_demographics is provided by the Meta Ads MCP server (pipeboard-co/meta-ads-mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Deterministic rules across all 42 Meta Ads MCP tools. Per-identity grants. Full audit log. Live in minutes. Nothing to install.
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42 Meta Ads MCP tools catalogued and risk-classified — across an index of 42,500+ MCP servers.