// MCP TOOL REFERENCE

GOOGLE ADS TOOLS

59 tools from the Google Ads MCP Server, categorised by risk level.

View the Google Ads policy →
// ALL 59 GOOGLE ADS TOOLS
READ 2 tools
Read check_sdk_client_status check_sdk_client_status Read suggest_brands suggest_brands
WRITE 46 tools
Write remove_label_from_criterion Remove a label from an ad group criterion. Write assign_label_to_criterion assign_label_to_criterion Write assign_label_to_multiple_criteria assign_label_to_multiple_criteria Write assign_multiple_labels_to_criterion assign_multiple_labels_to_criterion Write create_ad_group_customizer create_ad_group_customizer Write create_audience_signal create_audience_signal Write create_custom_conversion_goal create_custom_conversion_goal Write create_customer_asset create_customer_asset Write create_customer_customizer create_customer_customizer Write create_data_partner_link Create a Data Partner product link. Write create_experiment_arm create_experiment_arm Write create_google_ads_link Create a Google Ads product link. Write create_keyword_plan_ad_group create_keyword_plan_ad_group Write create_keyword_plan_ad_group_keyword create_keyword_plan_ad_group_keyword Write create_keyword_plan_campaign create_keyword_plan_campaign Write create_keyword_plan_campaign_keyword create_keyword_plan_campaign_keyword Write create_merchant_center_link Create a Merchant Center product link. Write create_number_customizer create_number_customizer Write create_price_customizer create_price_customizer Write create_search_theme_signal create_search_theme_signal Write create_text_customizer create_text_customizer Write link_asset_set_to_campaign link_asset_set_to_campaign Write link_asset_set_to_multiple_campaigns link_asset_set_to_multiple_campaigns Write link_multiple_asset_sets_to_campaign link_multiple_asset_sets_to_campaign Write mutate_ad_group_criterion_labels mutate_ad_group_criterion_labels Write mutate_ad_group_customizers mutate_ad_group_customizers Write mutate_asset_group_signals mutate_asset_group_signals Write mutate_campaign_asset_sets mutate_campaign_asset_sets Write mutate_conversion_goal_campaign_configs mutate_conversion_goal_campaign_configs Write mutate_custom_conversion_goals mutate_custom_conversion_goals Write mutate_customer_assets mutate_customer_assets Write mutate_customer_customizers mutate_customer_customizers Write mutate_experiment_arms mutate_experiment_arms Write mutate_keyword_plan_ad_group_keywords mutate_keyword_plan_ad_group_keywords Write mutate_keyword_plan_ad_groups mutate_keyword_plan_ad_groups Write mutate_keyword_plan_campaign_keywords mutate_keyword_plan_campaign_keywords Write mutate_keyword_plan_campaigns mutate_keyword_plan_campaigns Write unlink_asset_set_from_campaign Unlink an asset set from a campaign. Write update_conversion_goal_campaign_config update_conversion_goal_campaign_config Write update_custom_conversion_goal update_custom_conversion_goal Write update_customer_asset_status update_customer_asset_status Write update_experiment_arm update_experiment_arm Write update_keyword_plan_ad_group update_keyword_plan_ad_group Write update_keyword_plan_ad_group_keyword update_keyword_plan_ad_group_keyword Write update_keyword_plan_campaign update_keyword_plan_campaign Write update_keyword_plan_campaign_keyword update_keyword_plan_campaign_keyword
DESTRUCTIVE 11 tools
Destructive remove_ad_group_customizer Remove an ad group customizer. Destructive remove_asset_group_signal Remove an asset group signal. Destructive remove_custom_conversion_goal Remove a custom conversion goal. Destructive remove_customer_asset Remove a customer asset. Destructive remove_customer_customizer Remove a customer customizer. Destructive remove_experiment_arm Remove an experiment arm. Destructive remove_keyword_plan_ad_group Remove a keyword plan ad group. Destructive remove_keyword_plan_ad_group_keyword Remove a keyword plan ad group keyword. Destructive remove_keyword_plan_campaign Remove a keyword plan campaign. Destructive remove_keyword_plan_campaign_keyword Remove a keyword plan campaign keyword. Destructive remove_product_link Remove a product link.

Route Google Ads through PolicyLayer and every one of its 59 tools is checked against your policy before it runs.

CHECK YOUR STACK →

See every tool, the dangerous ones, and the token cost across your stack.

// FAQ
How many tools does the Google Ads MCP server have? +

The Google Ads MCP server exposes 59 tools across 3 categories: Read, Write, Destructive.

How do I enforce policies on Google Ads tools? +

Route the Google Ads server through the PolicyLayer gateway. Define allow, deny, or approval rules per tool in the dashboard; they are enforced on every call before it reaches the server.

What risk categories do Google Ads tools fall into? +

Google Ads tools are categorised as Read (2), Write (46), Destructive (11). Each category has a recommended default policy.

Enforce policy on every Google Ads tool call.

Start from Google Ads, add the rest of your stack, and see everything your agents can call. Then put policy on all of it.

CHECK YOUR STACK →

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43,000+ MCP servers and 220,000+ tools scanned and risk-classified.

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