remove_custom_conversion_goal

THE RISK

Critical Risk

Why remove_custom_conversion_goal needs a policy

This tool irreversibly deletes a conversion goal configuration. Once removed, the goal and its associated tracking/optimization data relationship is destroyed and cannot be automatically recovered without manual reconfiguration. This is a destructive action with potential business impact (loss of conversion tracking configuration), making it more severe than a Write operation but not Financial in nature.

From the tool's definition Tool name 'remove_custom_conversion_goal' uses 'remove', and the description states it removes (deletes) a custom conversion goal. Custom conversion goals are configuration objects that cannot be trivially restored.

Documented attack patterns abuse exactly the kind of access remove_custom_conversion_goal gives an agent:

POLICY

How to control remove_custom_conversion_goal

PolicyLayer is an MCP gateway — it sits between your AI agents and Google Ads, and nothing reaches the server without passing your rules. This is the rule we recommend for remove_custom_conversion_goal:

policy.json

{
  "version": "1",
  "default": "deny",
  "hide": [
    "remove_custom_conversion_goal"
  ]
}

remove_custom_conversion_goal disappears from the agent's tool list entirely, and any attempt to call it is denied. The rest of the server keeps working.

Create a free account and register Google Ads — nothing to install.
Add this policy — paste it, or build it visually.
Point your MCP client (Claude, Cursor, anything) at your gateway URL.

RESTRICT THIS TOOL →

Free to start. No card required.

EXPLORE

Related tools and policies

More Google Ads tools

Destructive remove_ad_group_customizer Remove an ad group customizer. Destructive remove_asset_group_signal Remove an asset group signal. Destructive remove_customer_asset Remove a customer asset. Destructive remove_customer_customizer Remove a customer customizer. Destructive remove_experiment_arm Remove an experiment arm. Destructive remove_keyword_plan_ad_group Remove a keyword plan ad group. Destructive remove_keyword_plan_ad_group_keyword Remove a keyword plan ad group keyword. Destructive remove_keyword_plan_campaign Remove a keyword plan campaign.

All 59 Google Ads tools →

Destructive tools on other servers

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Go deeper

Critical-risk tools in Google Ads → Every critical-risk tool this server exposes, in one view.
All critical-risk MCP tools → Every critical-risk tool across the catalogue, and the policy pattern that contains them.
The MCP Attack Database → Documented attack patterns against MCP deployments — and the policies that stop them.
Blast radius → How much damage one compromised or confused agent can do — and how to bound it.
Tool call approval → Approval gates on individual tool calls: auto-allow, prompt, or deny.
Rate Limiting MCP Tool Calls: A Practical Guide →
MCP Security: Why Prompt Guardrails Aren't Enough →

FAQ

Questions about remove_custom_conversion_goal

What does the remove_custom_conversion_goal tool do? +

Remove a custom conversion goal. It is categorised as a Destructive tool in the Google Ads MCP Server, which means it can permanently delete or destroy data. Block by default and require explicit approval.

How do I enforce a policy on remove_custom_conversion_goal? +

Register the Google Ads MCP server in PolicyLayer and add a rule for remove_custom_conversion_goal: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Google Ads. Nothing to install.

What risk level is remove_custom_conversion_goal? +

remove_custom_conversion_goal is a Destructive tool with critical risk. Critical-risk tools should be blocked by default and only enabled with explicit human approval.

Can I rate-limit remove_custom_conversion_goal? +

Yes. Add a rate_limit block to the remove_custom_conversion_goal rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.

How do I block remove_custom_conversion_goal completely? +

Set action: deny in the PolicyLayer policy for remove_custom_conversion_goal. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.

What MCP server provides remove_custom_conversion_goal? +

remove_custom_conversion_goal is provided by the Google Ads MCP server (promobase/google-ads-mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.

Enforce policy on every Google Ads tool call.

Start from Google Ads, add the rest of your stack, and see everything your agents can call. Then put policy on all of it.

CHECK YOUR STACK →