Plan a multi-asset creative campaign and optionally create draft generation jobs. Covers Higgsfield-like workflows: product photos, UGC/video ads, marketplace cards, launch/social packs, storyboards, and channel cutdowns.
AI agents use plan_creative_campaign to create or update resources in Raven — usually the action step of a workflow, after the agent has gathered context. Every call changes real data in your Raven environment.
| Parameter | Type | Required | Description |
|---|---|---|---|
goal | string | Yes | Primary campaign goal. |
formats | array | — | Preset IDs to force. Defaults inferred from channels. |
audience | string | Yes | Target audience. |
channels | array | Yes | Target channels: TikTok, Reels, YouTube Shorts, web, marketplace, LinkedIn, etc. |
create_jobs | boolean | — | Create draft generation jobs. Default true. |
campaign_name | string | Yes | Campaign name. |
brand_profile_id | string | — | Local Raven brand profile ID. |
product_or_offer | string | Yes | Product, service, feature, or offer. |
source_asset_ids | array | — | Raven creative asset IDs to use as source/reference. |
variants_per_format | integer | — | How many draft job variants per format. Default 2. |
Parameters from the server's own tool schema.
This tool creates or modifies campaign assets and metadata (drafts, generation jobs) reversibly. While it generates content artifacts, these are not destructive (can be revised or deleted) and do not execute arbitrary code or move money.
From the tool's definition Tool description states it can 'plan' campaigns and 'optionally create draft generation jobs' — the creation of draft assets constitutes data modification.
Risk signalsHigh parameter count (10 properties)
Attacks that exploit this kind of access
Plan a multi-asset creative campaign and optionally create draft generation jobs. Covers Higgsfield-like workflows: product photos, UGC/video ads, marketplace cards, launch/social packs, storyboards, and channel cutdowns. It is categorised as a Write tool in the Raven MCP Server, which means it can create or modify data. Consider rate limits to prevent runaway writes.
plan_creative_campaign accepts 10 parameters: goal, formats, audience, channels, create_jobs, campaign_name, brand_profile_id, product_or_offer, source_asset_ids, variants_per_format. Required: goal, audience, channels, campaign_name, product_or_offer. The full parameter table on this page comes from the server's own tool schema.
Register the Raven MCP server in PolicyLayer and add a rule for plan_creative_campaign: allow, deny, rate-limit, or require approval. Point your MCP client at the PolicyLayer proxy URL and the rule is enforced on every call, before it reaches Raven. Nothing to install.
plan_creative_campaign is a Write tool with medium risk. Write tools should be rate-limited to prevent accidental bulk modifications.
Yes. Add a rate_limit block to the plan_creative_campaign rule in your PolicyLayer policy. For example, setting max: 10 and window: 60 limits the tool to 10 calls per minute. Rate limits are tracked per agent session and reset automatically.
Set action: deny in the PolicyLayer policy for plan_creative_campaign. The AI agent will receive a policy violation error and cannot call the tool. You can also include a reason field to explain why the tool is blocked.
plan_creative_campaign is provided by the Raven MCP server (raven-mcp). PolicyLayer sits as a proxy in front of this server to enforce policies before tool calls reach the server.
Every MCP server has a record like this.
Type a name, get the same breakdown: verified identity, auth posture, risk grade, capabilities, recommended policy.
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